Buying website traffic
The more website traffic the more people will know about your offerings and the higher likelihood to get leads from your website into your sales funnel.
You can purchase services from traffic wholesalers and instantly your web analytics will show a significant increase in the number of visitors. Additionally your website will be shown temporally higher in the search result pages on Google and Bing which is beneficial too for more traffic.
What kind of visitors ?
The visitors that normally visit your website through organic search or references are very likely potential buyers as they are looking with interest to find a solution for a problem or issue they have. These companies are probably the best leads you can have as they are currently interested.
However the visitors originating from the purchased traffic source are not interested and are not potential customers.
Bots instead of humans
In order to send traffic to your website some or many of these traffic wholesalers use a computer application to send you visitors. Thus instead of humans your visitors are bots, who certainly never ever buy.
Google and Bing vs buying traffic
Although initially there will be a better ranking for your website on the Search Engine Result pages due to the increase of traffic, the search engines disapprove buying traffic. Hence they will fight back and it is likely your website will be penalized by Google and Bing which will result in a much lower appearance in the Search Engine Result Pages. Both Google and Bing have created and developed sophisticated algorithms and methods to figure out if you are using traffic-building services or not.
Although buying website traffic will increase temporally your website traffic, it will bring hardly any additional leads as the visitors are not potential customers or not even human. Only the visitors originating by the temporally higher ranking on the Search Engine Result Pages could bring some additional leads.
However the penalization your website will endure by Google and Bing once they have found out you have been buying website traffic will result in much less leads as people will have a hard time to find your website on the search engines.
Did you ever buy website traffic ? What was the result ?