We all dislike high bounce rates. We want to keep our visitors as long as possible on our website and keep their interest. The longer – the more likely they will remember the company or brand or product or solution.
In order to make people stay longer consider some of these solutions and tricks:
1. Few fonts
Two or three fonts is considered as OK. More fonts will file your website as outdated. Too many fonts will clutter your webpages.
2. Large fonts
Too small font and a large population won’t be able to read it: visually impaired, elderly people (over 40 even), tired people.
At least 16 pixels or more for body copy as then the size compares to the size in a book or printed magazine taking into account the 23 to 28 inches distance from the display.
3. Remove clutter
When a visitor lands on a web page he will decide in less than 15 seconds to continue or to leave. If there is too much or too many things going on on a web page he will be confused and leave.
4. Small content blocks
If a block of content is to large, people will just read the first line and then start skipping lines. People on the Internet are impatient. You need to have consumable blocks of content.
5. Visual breaks
In order to break-up long content blocks, the use of:
– Bulleted lists
– Numbered lists
will help and will also allow for people to quickly assume the content
6. Images of people
Adding images with people – especially faces will increase the stay on a web page or even increase the conversion rate. It makes your website more human and creates some kind of trustworthiness.
7. Avoid typical photographs
Be aware that the typical stock photographs are known and most people have seen them already. Hence you need original photos or “Photoshop” images in order to make them more unique or attractive.
8. Data and stats for brand recognition
Stories can be retold but is not often feasible as an audience is required.
Data and stats will be remembered and can easily be used in any related conversation in order to make the person interesting. Numbers or figures can be used quickly in order to grab the attention in a meeting or conversation. This person will have visited more than once and will remember your brand or company or product.
9. Data and stats for trust
Data and statistics will add trust to your website as it requires effort, time and money to generate or to collect data or stats.
People will find your website more interesting and it will add to the trustworthiness of your website and company.
10. Internal links
On each page or in each content part at least one link towards another page should be present. Preferably two or three links. These links can be anywhere on the page, but from the middle to the lower are more suitable as you have given them the time to grasp the main message of the first page.
If possible ask open questions and aim for people to answer or comment on your webpage. if the take time to create and type a reply they surely have given your question a thought which results in a longer stay and a higher likelihood of brand and company recognition.
12. External links to new pages
If you need to have external links on your website then they each should open on a new page. Opening on the same page over your website makes them leaving your website. Hence the visitor is lost.
13. Limited messages per page
Apparently people are capable of remembering only two or three messages. Hence you need to limit the number of messages on a webpage too as anything more will cause to forget all additional messages.
14. The Back button stopper
When people click on the back button they have decided to leave the page and website. The best solution is to have a pop-up window that asks a relevant question or refers a link to a possible interesting page that they haven’t visited previously. Chances are visitors will stay on your website by replying to the question or visiting the referred page.
15. Relevant content
Once landed on your website and with the knowledge of their search terms used or the referring website page, you could suggest in a pop-up relevant additional information or a link to a page containing such information.
16. Entertainment marketing
People like to be entertained. Your website could not only provide useful information and data but also some kind of entertainment in the form of textual, visual or video content. Chances are high that visitors will take the time for the entertainment resulting a longer stay on your website and more brand recognition.
How did you decrease your bonce rate ?