Top Free Social Media Analysis Tools

We all like free tools as budgets are tight and demand for information on social media marketing is high.
Hence this Social Media Analysis list:

The most versatile:
Buzzsumo for Tweets, Facebook shares, LinkedIn shares, Pinterest shares and Google+ shares
GoogleAlerts whatever on the Internet
SharedCount tracks URL shares, likes, tweets, and more
ShareTally Facebook, Twitter, LinkedIn, Google+, Pinterest, StumbleUpon, Reddit, Buffer, Delicious, Inbound.org, Pocket, TheWebBlend, ScoopIt, BlogEngage, HackerNews, BizSugar, Xing, DesignFloat, VKontakte, Fancy
SocialCrawlytics Crawls the Internet
Topsy analyzes Tweets and more

The rest are mostly about Twitter:
Commun.it Twitter analysis
Klout Social Media Analytics Tool
LikeAlyzer Facebook likes
Manage Flitter very limited free plan to analyze Twitter
SimplyMeasured some free rather limited tools
SocialRank Twitter analysis
TagBoard Twitter tags
Twazzup Twitter analysis
TweetReach Tweets reach
Tweriod Twitter analysis
Twtrland Twitter analysis

Just try in order to find what suits you best.

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Content Marketing Tricks

Content promotion timing

Start promoting earlier than you would originally plan to do. Don’t wait until the new product or service is actually available. You have to build momentum which takes time. The more noise you create early the higher the likelihood to be heard.

Marketing momentum

Trying to achieve the marketing momentum solely is a huge task and challenge. Moreover as all the content is from the same source the search engines will put less value to it.
if you could convince other people or sources to create content about your new product or service the amount of content will be more important and more importantly from different sources which is better appraised by the search engines.

Redistribution of content

Whereas you have the issue to distribute content and get interest for your content, others are in need of new content. Websites, publications, journalists are in need of content. If you can make your content usable and available for them,chances are your content will be reused and distributed through different channels.
Of course you need to persuade the people involved and have your content interesting enough for them.

Multiple content streams

If you have only one content stream chances are lower that your content gets redistributed or gains momentum. The more content streams and channels you use the more likely to get picked up or redistributed.
So instead of having just a blog, use additional channels (Twitter, Facebook, Pinterest, LinkedIn,…) with the same or similar content

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Intelligent Content Is The Future Of Content

Intelligent content comes with many advantages:

Automatically adaptable to different channels

Adapting content to different channels (Smartphones, tablets, laptops, desktops, Smart TVs,..) is pain and a burden as the same content need to be reformatted and adapted to each channel.
Intelligent Content will be automatically adapted to different devices without human intervention. This will reduce content costs and increase delivery.
Adding a new device it only requires a set of rules for defining how to adapt all of your content to the new device. No more reworking all of your content for every new device or channel.

Automatic reconfiguration

Intelligent Content is modular which allows for rapid reconfiguration of the content. parts of content can easily be added or removed or appended for adjusting the change in requirement for customers, markets or products.

Re-usability of content

Reduced creation costs
Once content is created it is always beneficial if it can be reused. By using existing components of content in different ways much more content can be created in a short amount of time.

Less new content required
The amount of new content an author has to create is reduced and thus it saves time an costs. Moreover the review costs are reduced too as already reviewed parts are being used in the new content.

Content manageability
Manage benefit and reduced cost: If the original content is changed then the reused content too as it is updated automatically everywhere that piece of content appears.

Reduced translation costs
As the content consists of modules then only the new modules need to be translated. And also the review of the translation costs is reduced significantly.
Again the delivery of the content in different languages is speeded up too.

Content consistency and quality increase
As the original content is reused many times, consistency is guaranteed. There is no copying and pasting of content in aleatory manners which allows for inconsistency to creep in as when the original content gets updated all the reused content gets updated too, which is not the case for copy/pasted content.

Automatic discovery

Tagging content with semantic metadata (text, images, video, audio, …), the content is discovered automatically by the bots of search engines.

When will you introduce Intelligent Content in your company ?

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Intelligent Content Is Next

Intelligent Content

Ann Rockley, defines intelligent content as “structurally rich and semantically categorized, and therefore automatically discoverable, reusable, reconfigurable, and adaptable.”

Explained into understandable and usable English:
Instead of using the same content for every channel (Print, Smartphones, tablets, laptops, desktops, …), the content should adapt, adjust and format itself suiting to the channel it will be used for. For each channel the content will be changed and reformatted in order to suit the requirements of each channel.
This is in order to avoid that prospective customers can’t find the information they are looking for and move to another content provider which presents information they are looking for in the format they want to use.

Structural rich content

The goal is to automate the content assembly and delivery processes.
In order to make your content intelligent which allows for systems to process it automatically, you need to remove formatting from the source files and add structure. These are predetermined organizational patterns supported by metadata tags.

The structure of the content allows to become appropriate to various output channels.

Benefits of structurally rich content

1) Cost reduction:
Requires less time to create for the authors.
Reviewing is easier for the reviewers as it is uniform across all channels.
Structured content is more manageable as it is identical across all channels.
The cost of publishing is eliminated as the costs of adapting your content for multiple devices is nonexistent.

2) Faster:
As authors follow a pattern they are able to create content faster. Using patterns guide the authors during content creation.

3) Unified for reuse:
As the content is properly structured the components are truly reusable and appears unified.

Consistency by predictability:
For automating delivery of the content a high level of predictability is required.
By using style sheets and instructions for controlled structures allow automated processing compared to non-structured content which needs to be adapted for each channel.

Will you change your content creation to intelligent content ?

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The Necessity Of Brand Stories

According to Ian Rowden, Chief Marketing Officer, Virgin Group: “The best brands are built on great stories.“
If you don’t have a brand story then your brand won’t stand out from the crowd. Your brand and products will be more like a commodity: there are no differentiators.

In the case of brand stories people will replicate them because they believe about you based on the signals your brand sends.

It is not enough or sufficient to just create, put up and publish a story around your brand. The story has to be interesting enough to be replicated by your potential customers or by the advisers. The brand story has to relate to what people care about and want to buy into. The story should also focus on the scarcity and showing the value of your brand. The story shouldn’t be about the utility and functionality of products and services but beyond: it should strive for the obtaining loyalty and generating a bond with your customer or potential customer.

What brand stories does your brand have ?

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Internet Schmoozing With Your Clients

Social went Internet

Schmoozing: to converse casually, especially in order to gain an advantage or make a social connection.
Probably since ever schmoozing has been used in sales with clients.
Now that the relationships have expanded into the Internet on social websites, you should be schmoozing with your clients on the Internet too.

Schmoozing should go Internet too

Thus search for your clients on the different popular social websites like Twitter, LinkedIn, Facebook, Pinterest, Instagram, Google+, … .
Follow them in order to review their content in order to know what interests them. Often “like” their content and every now and then share their content. If appropriate you should respond to their statuses and updates.
Your customers will start noticing your interest and approval. Moreover you will draw more people to their content or website.
You could also share the blog content of your customers or at least post comments when you feel it is appropriate or related to you business or industry.

This schmoozing will work both ways:
– Your customer gets (more) attention and eventually more followers which extend his reach
– You will get noticed by your customer and it is likely to create a relationship

Just don’t over-schmooze it. Trop is trop. Less is more.

Do you schmooze with your customers ? In real life or also on the Internet?

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The future vs budgets

The future

You cannot control the future
You cannot create the future
You can only be part of the future
The future will happen with or without you
Make sure you are part and fit in with the future.

The budget

These are the reasons why budgeting is so difficult.
It is beyond the control of all CEO’s and Board of Directors whatever models and information are being used.
The future will happen whatever decision is being made about the budget. It is likely not to be inline with the budget as there are too many parameter, variables and events that have an influence on the future and your sales.
Just make sure you make the best of your future.

How do you budget ?
How well does it match the reality afterwards ?

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How To Reward New Customers

Burning the resistance to change

A customer finding the way to your products or services and actually purchasing them is an achievement as most people don’t want to change their habits. People and companies continue to purchase from the same vendors over and over again for a long time: the resistance to change. There has to be a good reason for change. The previously used vendor, reseller or supplier must have upset the customer or the products or services were below expectations. A reason for burning the resistance to change.

How did they find you?

With every new customer it is important to figure out how they found you and why the were looking for a different supplier or source.
Knowing how they found your company is important to know as this indicates where to put your marketing efforts.

Rewarding new customers

So if a new customer emerges you should almost reward him as you are likely to start a long relationship with him for just the same reasons: continuity.
Of course you can’t reward a new customer with an additional discount for his first purchase. In such event then what should you give as discount on his next purchase ? Even more discounts are not sustainable.
However you can give him your best service and make sure his first buying experience is superb. People will remember their first purchase from a new vendor or supplier. And it is not the discount that is most important but your service and the convenience.

Smooth operator

When people buy from a new vendor there is a certain level of uncertainty and risk involved which will make the customer nervous: he is afraid his change and decision could turn out badly. Hence the requirement to make sure his first purchase runs smoothly.

Viral

If a new customer is enthusiastic or excited by his successful decision of purchasing with a new supplier, vendor or reseller, it is likely he will talk about during social events as he is proud of his decision of change. he might even try to persuade his peers to change to you as a new supplier.

How do you reward new customers ?

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How The Me Generation Culture Impacts Your Selling

From collectivism

Up to thirty years ago most popular sports were exercised in group:
Football, soccer, basket ball, volleyball, sailing, rowing, …
All these sports required a team and collaboration in order to perform the sport and win the contests. Collaboration and group activity was the primary method to enjoy your spare time.

To Individualism

Since then the individual sports haven’t stopped gaining popularity:
Surfing, skiing, skating, windsurfing, snowboarding, paragliding, kite surfing, base jumping, …
All these new sports are about one person and his proper achievement: ‘Me Myself and I’.

Group sports are on the retreat whereas individual sports just increase in number of people exercising these sports. And those who don’t exercise: instead of watching TV shows they play games on their PC or console.
Instead of all the hassle of making the appointment to get together, people just want to excel in their favorite sport and the social part has become secondary.

Cultural change implies Selling change

As people have changed so much in their activities during their spare time, their buying will be different. Hence the selling needs to be different too.

In the good old days Sales people went to boot camps attended in large numbers in order to get training and exchange experiences.
The best example are the National Cash Register (NCR) boot camps established by its’ founder John Patterson.

Today the need for boot camps is long gone as training is feasible using on-line web seminars and the exchange of experiences is likely to happen using the very direct new communications channels from mobile phone, webinars, to texting and Instant Messengers.

Not solely the sales people have changed but also the buyers and decision makers who instead of visiting mass events like trade shows and conferences, will search and gather information on-line from their desk.
This change is upon you too.

Are you prepared for this change?
Are people really not interested in trade shows, conferences and boot-camps anymore, or is it just the economy?

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Instead Of Saving Time You Should Be More Efficient

Time is money

Vendors propose all kinds of solutions to save time. As time is money, these new systems or methods proposed should save you money: which is true.

However it is not because you save time, that you are also more efficient or performing more efficiently.
The new method can be very fast by using the current methods or the traded pathways. However it is likely to be just a sub-optimum as a much more efficient solution can exist.
Hence we always have to look for alternative solutions.

Example: Outbound marketing vs inbound marketing

Currently Outbound marketing using email campaigns are common and most used. These email systems systems allow you to address possibly almost all potential customers in a certain market. A wide variation of software applications and web services are available that will improve the required time to send an email marketing campaign out.
These email marketing solutions save time in organizing, setting up and administration. But are they really the best to win more customers ?

An improvement over broadcast email marketing campaigns would be if you would only address those companies or people that are really looking for your solution or have interest for a solution you offer.
Inbound marketing is way more efficient than outbound marketing: less is more.

Efficiency improvement instead of saving time

Thus the next time you look for an improvement for your business, look for the alternative solution that brings you a real efficiency improvement and which generates more business.

How efficient is your lead generation ?

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