Social went Internet
Schmoozing: to converse casually, especially in order to gain an advantage or make a social connection.
Probably since ever schmoozing has been used in sales with clients.
Now that the relationships have expanded into the Internet on social websites, you should be schmoozing with your clients on the Internet too.
Schmoozing should go Internet too
Thus search for your clients on the different popular social websites like Twitter, LinkedIn, Facebook, Pinterest, Instagram, Google+, … .
Follow them in order to review their content in order to know what interests them. Often “like” their content and every now and then share their content. If appropriate you should respond to their statuses and updates.
Your customers will start noticing your interest and approval. Moreover you will draw more people to their content or website.
You could also share the blog content of your customers or at least post comments when you feel it is appropriate or related to you business or industry.
This schmoozing will work both ways:
- Your customer gets (more) attention and eventually more followers which extend his reach
- You will get noticed by your customer and it is likely to create a relationship
Just don’t over-schmooze it. Trop is trop. Less is more.
Do you schmooze with your customers ? In real life or also on the Internet?