Social Media Marketing best practice even used by Google
Public Relations and Press Releases have no longer the importance they used to have.
Social marketing and blogging are slowly replacing Public relations and Press Releases.
Google launches Chrome using a blogger
When Google launched Chrome on September 1st, they offered Philipp Lenssen of Google Blogoscoped the scoop.
This site unofficially covers Google with subjects on Google and the tech world more or less daily since 2003.
If Google uses a blogger of an ‘unofficial’ Google site to do a world wide announcement of a major new product, how will PR agencies survive this brave new communications world?
Moreover the post on Blogoscoped has spread over the world at a fast pace.
So if Google uses a blogger, why shouldn’t your company?
Marketers struggling with Social Media Marketing
Coincidently a few days ago Mitch Joel remarks in his The Best Practices In Social Media Marketing Writing Project post on his Six Pixels of Separation blog, that Marketers are struggling to come up with answers because Social Media is still a very new exciting channel that we’re all discovering.
(At the same time he launches a contest on this matter)
Just like Doc Searls headlines about branding:
“It’s gonna get gooier” based on a quote from Steve Lohr in the NY Times: “A New Battle Is Beginning in Branding for the Web”
Although it is about branding, it is related to the same Internet revolution we currently experience, an evolution or revolution that will increase in intensity and impact on many things we take for granted: such as PR and PR (Public Relations and Press Releases).
Social marketing should add value
In any case Social Marketers should bring Add Value as advised by Reid Givens in ROI (Return On Intention) blog as it is conversation and community based, whereas traditional media is geared to interrupt, inform and talk at the potential customer.
Thus the next time your company has news to spread, will you still use Press Releases and Public Relations?
Why not use social media marketing, bloggers or the corporate blog (if it has enough reach)?
Just make sure bloggers can add value on the subject.
Remember: Only ideas that spread win (Seth Godin)
Googd points there. Social media is a very powerful channel to reach your clients. Companies should use it more often.
Even that Social Media is important I don’t see why one should exclude another!
For Google it does work, but what is the reason for a non-tech company to use Social Media?!?!
No reason at all.
Lucio
@Lucio Tech companies will benefit the most from this kind of marketing now, but for all companies social media will become more and more important as a marketing strategy. How many new blogs are created daily? How many young people are being raised on blogs, myspace, facebook, twitter and other forms of social media? I would say ignore this conversation medium at your own peril.