Writing articles for leads
As recommended for lead generation, we have written several articles and published them on different article websites.
Not all article websites bring the same interest (or clicks), as their audience is different. So investigate first if these websites cover your target market.
These articles do bring links by:
- the article on the publishing websites.
- by people referencing your article in their blog.
- by people copying these articles in their blog.
- special: in one occasion the article got translated in several languages.
Thus there is an increase in link popularity and a higher chance to be found.
Great for SEO and will bring visitors to the website.
However identical articles should not be posted everywhere, as duplicate content is penalized by the search engines. If you do publish on the same subject, do change wording and phrases.
Number visitors from these articles?
Each article generates visitors. Still over time, there seems to be a decrease in interest for each article.
Some articles are clearly more popular than others.
It is hard to predict in advance what articles are going to be:
- read and clicked
- referenced or copied in a blog
- forgotten – hardly read
Promoting the articles?
The problem is these articles need to be found too.
Thus one would need an Internet promotion of each of the articles too, if you want to generate a lot of traffic.
So you would get back where you started: promoting articles instead of your website.
In the best case someone mentions it in his blog or gets it bookmarked.
Got bookmarked?
We don’t know if one of the articles ever got bookmarked in Digg, Technorati, del.icio.us, Stumble, Reddit, Fark or …
We believe you need some kind of popularity or “fame” in order to get bookmarked.
It’s like being “hot” or “not hot”.
Of course content counts too.
Popularity
There are many factors influencing the popularity of an article.
Amongst others:
- the subject
- the title
- the quality of the text
- the awareness of the brand of your company
- the “fame” of the writer.
Receiving comments on the article?
Hardly any comments. In one case some of the comments were negative. Still a reaction is better than nothing.
Conclusion:
Our experience shows that these articles:
- increase the number of links
- increases SEO and the chance of being found
- add on to the credibility of the company
- position the company as “the Authoritative” source of that specific topic or business segment.
Thus writing articles should generate leads.
More from LEADS Explorer
- Content for search engines?
- Stop looking on LinkedIn, Facebook, Twitter for leads – look on your B2B website
- How to digital schmoozing for marketing
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What would happen if we took his perspective seriously?
Link popularity is very important if you want your website to rank high in any search engine.:.’
I also focus my energy on Article Writing. Article writing also promotes your website and branding. ,;*
link popularity is very important in order for your website to get higher up in the search results page of any search engine.:-`
sometimes article writing too much time and effort, specially when you are writing lots of stuff-.,
as everyone knows, link popularity is very important in gaining page rank..;:
when you are doing some SEO, link popularity is of course the thing that matters most