Lead qualification of visitors from articles
Visitors who come from an article website should have a higher chance of getting qualified as leads, as they already have been reading your article, have become interested and clicked on the link.
The total number of their visited pages should be incremented with one page, making them more eligible for qualifying as a lead.
Moreover their specific interest should become better defined by the subject of the article. It was the subject of the sole article which convinced them to visit your website.
Article writing would be one of the best efforts for getting leads in B2B, if there weren’t so many non-company visitors amongst them. It seems most of the article readers are reading them at home.
Still as they are really interested, they will remember your products or services when required for their job and revisit your website or contact the company.
