Comments on: Do you Word Of Mouth in B2B? http://www.leadsexplorer.com/blog/2008/06/03/do-you-word-of-mouth-in-b2b About lead generation, website visitor identification, CRM, prospecting, sales, conversion, funnel, B2B, visitor tracking Mon, 06 Feb 2012 17:17:28 +0000 http://wordpress.org/?v=2.9 hourly 1 By: uberVU - social comments http://www.leadsexplorer.com/blog/2008/06/03/do-you-word-of-mouth-in-b2b/comment-page-1#comment-31238 uberVU - social comments Sat, 03 Apr 2010 19:19:57 +0000 http://www.leadsexplorer.com/blog/?p=20#comment-31238 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by LEADSExplorer: Ever wondered ? : Do you Word Of Mouth in B2B? http://is.gd/aQxzr... Social comments and analytics for this post…

This post was mentioned on Twitter by LEADSExplorer: Ever wondered ? : Do you Word Of Mouth in B2B? http://is.gd/aQxzr...

]]> By: Lloyd Duggan http://www.leadsexplorer.com/blog/2008/06/03/do-you-word-of-mouth-in-b2b/comment-page-1#comment-80 Lloyd Duggan Thu, 10 Jul 2008 09:46:36 +0000 http://www.leadsexplorer.com/blog/?p=20#comment-80 You're absolutely right in concluding that word of mouth marketing cannot be faked, particularly in the B2B space. Businesses must generate word of mouth the old fashion way, by earning it through producing innovative products and/or world class customer service. Organic word of mouth is easier to sustain because it is natural to the organization. Amplified word of mouth or the word of mouth that is driven by gimmicks is better suited for some B2C, but overall it's better to have people speak positive because of the way you do business not the way you ran a short term campaign. Great job! You’re absolutely right in concluding that word of mouth marketing cannot be faked, particularly in the B2B space. Businesses must generate word of mouth the old fashion way, by earning it through producing innovative products and/or world class customer service. Organic word of mouth is easier to sustain because it is natural to the organization. Amplified word of mouth or the word of mouth that is driven by gimmicks is better suited for some B2C, but overall it’s better to have people speak positive because of the way you do business not the way you ran a short term campaign. Great job!

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