Entertaining retail store website for viral: emotions

Seriously boring

Most B2B websites contain information about products and services. They are very strict, very business, very serious and in the end probably boring: thus not entertaining at all.

A website for a retail store has the same problem: information on products and pricing, but no entertainment. Their main way to get referenced is to have knock-down prices on products: then people will tell friends about it.

Look at Hema a Dutch retail store with a very entertaining web page.
Let it load and then wait a second or two and watch what happens.
It uses the very same page layout as you would expect from a retail store.

The actual store is on another page: here.

The Hema example shows how an informative website, where visitors mainly come looking for bargain prices can be turned into entertainment in order to get remembered.

Stand out with emotions

Stand out from the crowd in a competitive market.
Make people smile, laugh or give them emotions and they will remember you better and longer.
And with a bit of luck people will forward your entertaining website to their relations.

We haven’t achieved making website visitors smile or bring them emotions.
Currently we just hope our new approach to lead generation and crm are disruptive enough to get remembered.

So what are you going to do to get emotions to your visitors on your website?