To advertise or not to advertise, that’s the question – Choose!
Advertising
Advertising costs money
The amount of content is limited, as the number of messages that can be send is limited due to the costs involved per message in different channels.
Advertising needs to be tested through different markets to analyze if you reach the intended market.
Testing several times costs even more money.
You cannot believe the different channels for what they tell, as they are sales people.
Not advertising
Not advertising costs many times less out of pocket money.
Not advertising requires content to feed many free channels on the Internet.
Testing can be done through all the channels freely available, but will require time and effort. Persistence!
The jungle
As the Internet is a free space without any rules, the strongest in content and the best in addressing the channels will win.
It is a jungle where content and headlines rule.
Content for getting indexed by the search engines
Headlines required for catching the attention of people: remarkable headline.
Once the people start reading, the content needs to be remarkable.
Advertising versus not advertising
Not advertising costs les out of the pocket money, but will require qualities and efforts.
- If you are a start-up, all your time is to be invested as money is limited.
- If you are a larger company every hour of your marketing team, public relations needs to be paid. Thus not advertising might cost a lot more and the success is based upon the inventiveness of your managers and employees (remarkability).
Internet has a long memory. Advertising is shorter term.
Internet is a jungle. Advertising is organized: controlled by money and media.
Questions – choose
- Will both bring the same value for the same investment?
- The same amount of leads?
- What will bring quality leads?
- What will have the best lead generation?
- What will have the longest impact on lead generation?
- What amount of time will pass by during all these advertising tests?
- What will have the most impact?
- What influences my potential customers and my current customers?
- Can one rely on only advertising or on only not to advertise? Or are both needed in these times?
Choose
from Trainspotting by John Hodge.
Choose your future.
Choose life.
Choose to advertise or not to advertise – it is up to you.
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Only the new entrepreneurs doubt advertising (in any form) because they “tired it once and it didn’t work.”
In most instances it takes them time to learn that:
1. Advertising in any form has to be consistent. No one-time insertions, no two week tests.
2. The messages and offers have to change until you resonate.
3. 100% of the responses must be followed-up.
4. 100% of responses must be tracked.
5. Only amateurs and new entrepreneurs with limited cash flow are desperate enough to try advertising one time and then never again.
6. The uninitiated fail to learn that there is a predictable formula for using promotional dollars to grow their business.
There are many articles on this subject on the Sales Lead Management Association site. Free membership for access.
It is really hard to decide and i think it will depend with budget because advertising needs money and people to work on that.
Plus the fact that you need to plan before advertising.
Because advertising may help you gain more customer and it may also lead on destroying the business.