Using machine gun marketing or sniper rifle marketing?
Machine gun marketing
A machine gun is a fully-automatic mounted or portable firearm, usually designed to fire rifle cartridges in quick succession.
Machine gun marketing is fully-automatic sending of large amounts of emails: email marketing.
- You send thousands of emails to people you don’t know.
- You use your own email lists (exhaustive) and probably bought opt-in lists.
- You send messages with subjects, the majority of the addressees don’t want to know about at this moment.
OR
- You hire a call centre to call decision makers in companies from a purchased list.
- You have written a script for the operators on a subject that might not be of interest.
This is like shooting with a machine gun: hardly hitting anybody as it is like a spray of bullets.
You might get a few replies or hits on your website, but you have big overhead.
Moreover the next time you send an email with an interesting subject, the addressees could ignore it completely.
OR
People will click on the link, but bounce immediately as they misinterpreted the email or don’t relate their problems to the content of the landing page.
OR
When you call those who have been selected by the operators, they seem to have a different need.
Sniper rifle marketing
A sniper rifle is a rifle used to ensure accurate placement of shots at greater ranges than other small arms. A typical sniper rifle is built for optimal levels of accuracy, fitted with a telescopic sight and chambered for a military centrefire cartridge.
You could also target only those companies who have shown interest by visiting your website.
- You will send messages with the best suited message based upon the pages visited on your website.
These companies are a very precise target.
OR
- You call the decision makers from these companies personally with all your sales skills for knowing if there is a fit or a possible interest.
This is sharp shooting emails or cold calls, like shooting with a sniper rifle.
You will be very effective in generating visits or replies to your communication.
Thus very efficient lead generation: more leads, less work.
Less is more
So what is the most efficient lead generation?
Addressing those companies who have shown interest in your products or services by the visits they have paid to your website.
This is the advantage LEADSExplorer by providing the benefit of being more successful at less effort, less costs, less time.
Less is more.
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