PR using MicroPR on Twitter: little interest
On June 27 we experimented with a “Press Release” on MicroPR from Brian Solis and the same day we wrote about it in this blog.
We only addressed one journalist directly as this was just an experiment.
As we are now 2 weeks later, the results are:
We didn’t notice any visits from the MicorPR or Twitter. We can have overlooked or these visitors came with a direct hit (this means they typed in the website url directly on their browser).
The main interest was generated by the blog post: 7 visits
- 5 visits from searches on Google: “Press release” & “Twitter” (or similar)
- 2 direct hit visits – thus these have read about it and copy/pasted the url directly.
5 companies, one press related person and one residential visitor.
The press visitor is from Canada Newswire.
The last new visiting company was on July 11 and had made a search on Google. “press release on twitter”
Apparently most visits have been driven by the blog post and not by MicroPR.
The majority of the visiting companies have visited other blog posts, but hardly any visit to the website of LEADSExplorer. Thus they are not interested in our service.
Strangely most visitors have returned as visitor, sometimes to read the blog again or to read other blog posts.
How do we know al this?
Our web service LEADSExplorer allows investigating the visitors:
- The origin of their visit: we didn’t notice any increase in direct hits during these 2 weeks.
- By page visited, and then track them throughout all of their visits on the entire website.
The complete investigation is on one webpage of the application by just pointing and clicking.
What did the experiment bring?
Additional visitors thanks to the blog post.
No press coverage. We didn’t expect it anyhow, but if you don’t try you will neve know.
On Twitter we have obtained:
- A few followers, but that won’t change our destiny.
- A short tweet conversation.
Press releases on MicroPR by Twitter doesn’t generate much interest as:
- Most visitors were attracted by the blog post
- We have other blog posts that generate much more traffic.
Improving by?
Maybe one has to address all of the possible journalists on Twitter?
Use a different style of writing in order to get attention?
Use MicroPR as an additional channel whenever one sends out a press release.
Give it time – there is no one using MicroPR for the moment.
Will we use it in the future?
Definitively: when we roll out a real press release, we will send out an abbreviated version through MicroPR using Twitter as one has to use all possible channels to get remarked.
More from LEADS Explorer
- Check your position (SERP) on Google internationally.
- The afterburner of a viral press release using free distribution
- Micro press release on Twitter brings coverage or leads?
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