The persistent salesman gets the conversation started

If you would be interested, how persistent a salesman can be in order to achieve his first goal: managing to get the conversation started with a potential customer, then look into this email thread example with a possible lead.
The approach Dave Kurlan is using is pushing it to the limit, by trying everything just to get a response in order to start a conversation.

Questioning the thread

Although he sends several emails, there is no information of benefits or pitch.
It is amazing people do respond to such “empty” messages.
- Would the goal be attained faster/easier by proposing a possible solution suited to the situation that company is in?
- Would showing the understanding of the problem of the potential lead by the salesman allow starting the conversation faster?
- One can propose a solution even if the addressee says he is not interested. Then you still can ask “Why?” or “How different is your problem?”

Here is an example of a persistent salesman on a market:

The salesman on the market is convinced the ignorant man will buy sunglasses.
Thus he persists in showing, forcing to experience different sunglasses and proofs the quality of his products. He doesn’t give up and gets the conversation started.

Engaging the conversation with knowledge

We are all convinced if you as a salesman fail to get a response or fail to engage a conversation, you need to be persistent in order to get a response. To get a dialog started.
Moreover, if you leave the lead alone, he will not automatically come back to you. You have lost the deal already.

In case your website has been visited by the company, you know already about their interest, that you can enhance with available data on the Internet to be used in your teasing or proposing messages.
Teasing someone with a message that addresses his or the problems of the company, will enhance the likelihood of getting a reply and starting a conversation.

Thus you have to look for clues by:
- The pages visited
- The search terms used
- The originating website
- How the returning visitors get on your website
- How many unique visitors from this company are visiting.
This is to be combined with Information from the Internet on the company, management, people, products and solutions.

In any case you have to be persistent, so don’t give up after the first call or email, neither after the third call.

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