Top 14 power words for email, advertising and communications

Problem

Your emails or advertising is missing to get answered ?
Sales letters not selling ?
Ads not getting clicked on ?
You want to catch attention ?

Power words

Use these power words:
1. Free – the best motivator for immediate response.
2. You – People want to know what’s in it for them.
3. Results – What to expect.
4. Immediate – online everything is expected now or instantly.
5. Guarantee – make your offering more serious.
6. Discover – finding something new.
7. Proven – should remove fear of the unknown.
8. Safety – appeals to basic human needs.
9. Limited – appealing to a sense of urgency.
10. New – appealing to human curiosity.
11. Improve – always interested in becoming better.
12. Bargain – everybody wants to get something at a better price, and better than “Sale”.
13. Exclusive – only those who are invited.
14. Save – spending less.

Too simple to be true ? Too obvious ? Have you actually tried this yet ?

Copywriters have been using these tools for ages, and that’s not because this isn’t working. There’s even software that can spice up your writings by suggesting power word replacements for your texts, like a special copywriter thesaurus.

Applicable for:

Emails, advertising and communications. These words should help you get noticed, catch attention, generate leads and sell.

Spice up your text and let us know how you’re doing!

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