Top 14 power words for email, advertising and communications
Problem
Your emails or advertising is missing to get answered ?
Sales letters not selling ?
Ads not getting clicked on ?
You want to catch attention ?
Power words
Use these power words:
1. Free – the best motivator for immediate response.
2. You – People want to know what’s in it for them.
3. Results – What to expect.
4. Immediate – online everything is expected now or instantly.
5. Guarantee – make your offering more serious.
6. Discover – finding something new.
7. Proven – should remove fear of the unknown.
8. Safety – appeals to basic human needs.
9. Limited – appealing to a sense of urgency.
10. New – appealing to human curiosity.
11. Improve – always interested in becoming better.
12. Bargain – everybody wants to get something at a better price, and better than “Sale”.
13. Exclusive – only those who are invited.
14. Save – spending less.
Too simple to be true ? Too obvious ? Have you actually tried this yet ?
Copywriters have been using these tools for ages, and that’s not because this isn’t working. There’s even software that can spice up your writings by suggesting power word replacements for your texts, like a special copywriter thesaurus.
Re-target your visiting companies with relevant emails using these power words.
Applicable for:
Emails, advertising and communications. These words should help you get noticed, catch attention, generate leads and sell using the Caller-ID for your website.
Spice up your text and let us know how you’re doing!
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Hi Guys,
Agree with the keywords but “Free” – even that is still a powerful word for some copywriting is extremely dangerous and harmful to use for emails – Thats top-one black word for Spams gaters on Emails.
all the best
Lucio Ribeiro
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[...] weeks ago our blog post “Top 14 power words” got ‘StumbledUpon‘. Immediately this bookmark attracted a good inflow of website [...]
When it comes to free – we all know that nothing comes free in this world… unless you make a point in your sales letter that “if you purchase this and that you will get this for free….”
Nice blog I really like your writing style,it is really interesting to read your articles.
I had when people say on TV, call now for your free informational DVD.
Great post – one of the better ones i’ve read in awhile.
All the words above are worn out words that have the reverse effect. People just throw away because they have heard the same thing over and over…
There are some people who uses the free word in a different way but regardless this post is great. It only shows the effectiveness on Emails, advertising and communication. That is why spammers are using it too.
@Pat- i completely understand the reverse effect but not to all.
With each new marketing strategy is a successful way to disperse the company’s products to the more number of potential customers.
Email advertising is a convenient and fast form of advertising your online web site to a large number of customer at the same time.