Top 14 power words for email, advertising and communications

Problem

Your emails or advertising is missing to get answered ?
Sales letters not selling ?
Ads not getting clicked on ?
You want to catch attention ?

Power words

Use these power words:
1. Free – the best motivator for immediate response.
2. You – People want to know what’s in it for them.
3. Results – What to expect.
4. Immediate – online everything is expected now or instantly.
5. Guarantee – make your offering more serious.
6. Discover – finding something new.
7. Proven – should remove fear of the unknown.
8. Safety – appeals to basic human needs.
9. Limited – appealing to a sense of urgency.
10. New – appealing to human curiosity.
11. Improve – always interested in becoming better.
12. Bargain – everybody wants to get something at a better price, and better than “Sale”.
13. Exclusive – only those who are invited.
14. Save – spending less.

Too simple to be true ? Too obvious ? Have you actually tried this yet ?

Copywriters have been using these tools for ages, and that’s not because this isn’t working. There’s even software that can spice up your writings by suggesting power word replacements for your texts, like a special copywriter thesaurus.

Re-target your visiting companies with relevant emails using these power words.

Applicable for:

Emails, advertising and communications. These words should help you get noticed, catch attention, generate leads and sell using the Caller-ID for your website.

Spice up your text and let us know how you’re doing!

 

13 Responses to “Top 14 power words for email, advertising and communications”

  • lucio ribeiro says:

    Hi Guys,
    Agree with the keywords but “Free” – even that is still a powerful word for some copywriting is extremely dangerous and harmful to use for emails – Thats top-one black word for Spams gaters on Emails.
    all the best
    Lucio Ribeiro

  • Higher Education Internet Marketers Links of the Week August 22th, 2008 | .eduGuru says:

    [...] Top 14 power words for email, advertising and communications – Your emails or advertising is missing to get answered ? Sales letters not selling ? Ads not getting clicked on ? You want to catch attention ? Use these power words: [...]

  • Getting ‘StumbledUpon’ – the viral results : The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B says:

    [...] weeks ago our blog post “Top 14 power words” got ‘StumbledUpon‘. Immediately this bookmark attracted a good inflow of website [...]

  • Online Marketing Blog » Blog Archive » Getting ‘StumbledUpon’ – the viral results says:

    [...] weeks ago our blog post “Top 14 power words” got ‘StumbledUpon‘. Immediately this bookmark attracted a good inflow of website [...]

  • Hillel says:

    When it comes to free – we all know that nothing comes free in this world… unless you make a point in your sales letter that “if you purchase this and that you will get this for free….”

  • master reseller hosting says:

    Nice blog I really like your writing style,it is really interesting to read your articles.

  • Murfreesboro General Contractor says:

    I had when people say on TV, call now for your free informational DVD.

  • Tom says:

    Great post – one of the better ones i’ve read in awhile.

  • Pat says:

    All the words above are worn out words that have the reverse effect. People just throw away because they have heard the same thing over and over…

  • Jay says:

    There are some people who uses the free word in a different way but regardless this post is great. It only shows the effectiveness on Emails, advertising and communication. That is why spammers are using it too.
    @Pat- i completely understand the reverse effect but not to all.

  • jsmith says:

    With each new marketing strategy is a successful way to disperse the company’s products to the more number of potential customers.

  • bonniecalhoun says:

    Email advertising is a convenient and fast form of advertising your online web site to a large number of customer at the same time.

  • How to get guaranteed interest for your products or company : The LEADSExplorer Blog: Lead generation – Website visitors – CRM – B2B says:

    […] The distribution Any media or communications channel can be used to distribute the controversy message as any communications channel can ignite the interest. There is no golden rule. The two only guidelines are: – Know many people in the right places (a public relations agency can help) – Distribute massively your message in order to increase the likelihood of being noticed – Have a catchy title / headline […]

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