Is PR getting killed by blogging?
If there is smoke then there is a fire:
- Brian Solis
- Amanda Chapel
- Steve Rubel
- Robert Scoble
- Josh Morgan
- Marshall Kirkpatrick
- Peter Himler
- Mark Hopkins
- Mike Volpe
- Dan Leach
- Chris Apollo Lynn
- Keith O’Brien
- Digital Vibes
- TechAddress
- ThreeMinds
- Jennifer Leggio
- Damien Murphy
- Kerry Gaffney
- Michael Arrington
As many people are talking, questioning or blogging about the possible death of PR or on the other hand defending PR, it is very likely to be the truth:
The End of PR is near.
Only we are probably too close to see the global or long term picture.
PR was born and has existed in a different era, when written communications were slow and distribution was controlled by a limited number of sources (News papers and magazines).
Now the Internet has brought communications to a different speed and the hurdle to enter the arena has been lowered. Communicating to a large audience has become possible for many.
PR should adapt or get eliminated.
It is a natural selection process as Darwin described in ‘The Origin of the Species by Means of Natural Selection, or the Preservation of Favoured Races in the Struggle for Life”.
However the struggle also exists within the information distributed by bloggers: there is also a “Survival of the fittest“:
Both the information of the bloggers and the bloggers themselves are struggling in order to publish new and interesting information each time.
Thus a company needs to feed the bloggers using Press Releases?
