I just ran across an article you wrote for LEADSExplorer entitled Selling on a Napkin: the persuasion power of participation, posted on September 3, 2008, http://www.leadsexplorer.com/blog/135/selling-on-a-napkin-the-persuasion-power-of-participation/, and I would like to raise an issue that is of concern to Selling Power magazine, which is the use of our trademark.

The word “Selling Power” is sometimes erroneously used as a synonym for sales effectiveness. For example, your article states: The napkin persuasion selling power.” We do not condone such uses of our trademark.

As a practical matter, when you describe sales effectiveness, there are a wide range of terms available such as: sales excellence, sales savvy, sales mastery, sales acumen, sales efficiency, and many more.

The reason for this letter is to educate writers like yourself that we want to protect our trademark, since we don’t want to risk Selling Power being declared by the courts a generic word. Therefore we ask you not to use Selling Power as a phrase since it is our legal trademark.

We would like to receive a written acknowledgment of this letter stating that you will in the future identify Selling Power as a trademark if you should write about our magazine, and not use Selling Power as a phrase. If we do not hear from you, we will need to take further action.

Thank you for your understanding and cooperation.

All the best,

Gerhard Gschwandtner
Founder and Publisher
Selling Power
1140 International Parkway
Fredericksburg VA 22406
Office: 540-752-7000 Cell: 540-273-2555

P.S. Watch Selling Power videos online http://www.sellingpower.com/video

GG:ts