Are you happy with your Rolodex? Need a CRM? Lead generation?
Are you happy with your Rolodex?
Then stick with it.
But don’t complain if:
- You can’t write enough on the business cards.
- You can’t take it with you
- It is cumbersome to write all the contact details on
- Keeping the data up-to-date is painful
- Copy/paste doesn’t exist
- Writing on the cards without taking them out hurts
- You need to trim some business cards to fit into the Rolodex
- You can no longer read what you have written 2 years ago
- You need several on your desk
However if the IT system or the Internet breaks down, you keep on working!
Do you want an electronic version?
Use Microsoft Exchange Contacts on your desktop that your company has paid for.
But don’t complain when a virus misuses your contacts and don’t forget to take back-ups.
Do you want a simple yet effective CRM?
Get one of the web based CRM systems that you can access anywhere.
But don’t complain about the limited yet sufficient functionalities and the difficulty to integrate with other applications.
Do you want a big complex software system that requires training?
Use one of the big established CRM solutions if you can pay for and your company has the right reasons to use it: like call centre integration.
But don’t complain if you can’t use it effectively, get lost in the many features and the consultants seem to stick forever.
Do you want a mailing system?
Buy one or get it as a web service as offered by many vendors and use it independently from your CRM.
But figure out first where to get all the required contacts and addresses.
And don’t complain on the massive number of mails you need to send in order to get one reply of a possible lead instead of the many tire kickers.
Do you want an email tracking system for your emailing campaigns?
Get it as a service then your IT department doesn’t need to be involved.
But figure out first where to get all the required contacts and addresses for your mailings.
And don’t complain on the massive number of emails you need to send in order to get visitors on your landing page that still need to find the rest of your website interesting.
Do you want to enhance your lead generation and cold calling?
Use a web service that reveals your website visitors by company name, allowing you to qualify these as raw leads (or not interesting) by the pages visited and the nature of the company.
But don’t complain if you need to upload the company data in batch to your CRM and thus have no real time info for tracking your leads and customers in your CRM.
Do you want to improve your lead generation, cold calling, nurturing of leads and customers and sell more?
Get a web service that reveals your website visitors by company name (using IP address), allowing you to qualify these as raw leads (or not interesting) by the pages visited and the business of the company.
Follow these leads up in the seamless integrated CRM that is being feed continuously with visiting data from the company to be used for lead and customer nurturing and selling more as you know exactly at any moment about the behavior of the employees of the potential customer on your website.
Get LEADSExplorer with the bonus of getting your emails organized in the CRM.
But don’t complain you didn’t have this before.
