Improving LEADSExplorer & adding email aggregation
Over the weekend, we have upgraded the live application based upon the remarks and suggestions of the companies using LEADSExplorer in Beta.
This wasn’t a week-end job though but an end to this chapter of improvements we have been making since we started getting feedback from the first bunch of Beta’s about 3 months ago.
To all the Beta-testers who provided us with bug reports, suggestions and insights:
THANKS FOR YOUR INPUT
You have no idea how valuable this is to us and how much you are helping shape LEADSExplorer.
Now, down to business, what has changed?
Improvements
The main improvements are:
- Menu tabs sequence: grouping by activity: discovering visiting companies vs selling to companies
- DISCOVER module:
Visits by company has been added additionally to Visits by visitor.
Solving the long url problem for solving layout problems.
Search also possible by local country besides the worldwide search.
Improving linking a visitor with an IP address outside the company IP range to this company.
Additional help information added.
- SALESTractor CRM module:
Start page with selections instead of a fixed list overview of the visiting companies;
Overview of emails with the company.
- Name change of CRM IDENTIFY into SALESTractor.
- New feature: collecting/capturing incoming and outgoing emails.
This solution provides several methods for centralizing all email communications by company in SALESTractor.
- Additional help information added.
SALESTractor CRM
The reason for changing the CRM to SALESTractor is for better expressing the driving (tractor) features:
- Contact management
- Lead qualification
- Events of Contact history
- Internet data mining of companies and contacts
- Collecting emails by company
- Matching contacts with visitors
- Automatic matching of email addresses from emails with visitors
- Activity chart by company
- Aggregated visit data by company
- Detailed visit information for every visitor of the company
SALESTractor tag line
These are all features that will help pulling forward your sales.
Tractor also points to the pull-marketing LEADSExplorer embraces.
There for we have the tag line that makes the link between lead generation, nurturing and sales drive by these information technology tools:
“Seed your leads, nurture your prospects and customers, and harvest your sales”
LEADSExplorer tag line
In order to state the difference with the complete solution:
“Discover website visitors by company name, qualify as leads using website data, convert leads into customers”
DISCOVER is the website visitor discovery by company name with all the possible visit and Internet data for qualifying your visiting company as lead. If qualified the company gets saved into the CRM.
SALESTractor is the CRM where the action of selling takes place.
Here their visits and your communications with the company are monitored and you can follow-up their reactions for nurturing and closing the sales.
The DISCOVER package will be available separately as an entry solution.
Next?
Our aim is to communicate new updates and news on availability for the web service soon.
More from LEADS Explorer
- The Big Brother CRM
- The correlation between CRM efforts and selling
- 16 Differences between Google Analytics and LEADSExplorer
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