Announce with a French accent to getting noticed – go viral?
In this world of abundance of video and messages, it becomes hard to stand out from the crowd, even in B2B.
Get noticed: speak English with French accent
In order to getting noticed and remembered, Cartes & IDentification 2008 event, uses a Frenchman speaking English with the typical French accent:
In the French version the man speaks his mother tongue: French.
Thus less chance to get noticed as it is not entertaining.
Same effect with a German speaking English?
Would this have worked using a German speaking English?
Probably not.
There is a difference in perception between French and Germans.
Somehow the French get away with it – since ages.
Why? Culture?
Daring video addressing banks
This is a rather daring video as it addresses a serious industry: smart cards, payments and identification. Markets that are mainly related to financial institutions.
Not exactly people that are in for a laugh.
And going viral in the financial institution world is not yet done.
Informative video
Still the video tells much about the conference:
- Location is France: as the speaker clearly is a Frenchman.
- The sharp intro sound makes it edgy and points to the high tech side of the event.
- Dynamic: using several takes, the speed of the message is high.
- The speaker addresses the viewer very directly.
- Although the speaker is funny, the tone is serious business.
- French people do speak English now. That’s a big change!
Call to action is included
And they didn’t forget the call to action at the end:
“Click on zhe button to immediately receive zhe badge.”
Yes the entry is free after registering on-line.
Different kind of video on Cartes’ website
By the way: the video on Cartes’ website is less likely to be remembered despite the rock-pop music, as it:
- Consists of just images.
- No performance.
- No emotion.
Thus one company can present quite differently in their videos for the same event.
So how will you announce your B2B conference or event the next time?
More from LEADS Explorer
- The 5 questions to ask the CEO like a CEO
- How to engage your online visitors with video?
- Four Ways to Sell To a CEO: Back to the future?
LEADS Explorer Recommends
[...] This post was mentioned on Twitter by LEADSExplorer. LEADSExplorer said: Ever wondered ? : Announce with a French accent to getting noticed – go viral? http://is.gd/bKPDT [...]