25 protections against the recession: your choice
What will you do or are you already implementing?
1. Cut down on all possible expenses equally
2. Move production to cheaper countries
3. Use subcontractors for production or logistics where possible
4. Decrease number of (supported) products
5. Minimize inventories with the risk of running out-of-stock
6. Decrease R&D costs and thus less innovation or new products
7. No more new product developments
8. Lower current manufacturing costs by redesign
9. By cheaper alternative products from other sources
10. Decrease marketing spending like advertising
11. Increase Internet presence while decreasing traditional channels
12. Use Social Media on the Internet instead of advertising
13. Decrease sales teams
14. Increase sales teams
15. Stop presence on trade shows and conferences
16. Start new sales and marketing strategies
17. Change sales model from selling to customers into OEM
18. Outsource administration: accounting, payroll, legal
19. Eliminate staff functions
20. Use web services instead of installed software (ERP, CRM, invoicing, accounting)
21. Consider free web services for office automation
22. Increase Internet communication solutions: Instant Messenger, Webinars/Web meetings, VOIP
23. Eliminate consultants
24. Find new premises at a lower monthly rent
25. Sell your big company car (or company plane)
Tell us. Vote for!






























You Are Brilliant. Nice Work HEre