The Apple business card (1984): the change of business

1984: The year Apple introduced the Macintosh (January 1984) the first commercially successful computer to use a GUI (Graphical User Interface).
Observations of the business card of Guy Kawasaki:
– The rainbow logo: in the eighties colors were it!
– Strange colored short lines: as if the printer left some marks.
– The address and telephone numbers are on the card.
– No fax number: very strange for those days!
– No email address:
– No website! The commercial Internet wasn’t invented yet.
– No product information: products were already well known?
– No tag line – although they have had several.
– “Software Evangelist”: Apple sold hardware with software


Even an advanced technology company like Apple in 1984 didn’t have an email address or a website on its cards. Although email addresses have existed since 1972, the commercial use only started after 1988.

Business change

The business world has changed: without an email address on a company domain, you’re not a trusted party.
Worse: if today, you would use a web based email address like:,, or people will trust your company less. You’re emails will have less chance to be opened and read.

When did you get your first business card with an email address?
1995, 1996, 1997 1998, 1999, 2000? Or later?
Did the email address change your life or business?

– How important is your email address in the sales process?
– Do you have more telephone calls than emails with potential customers?
– Do you get inquiries by email?
– Do you use the exchange of emails with your customer to retrieve subsequent events?

When did you start to work for your first company having a website?


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