7 Methods to buy links with content

Paid links and PageRank

In order to score high on search engines like Google, Yahoo and MSN Live Search not only your content is important but also the number of links pointing at your website. This is how Google calculates your PageRank based upon the number of links and the PageRank of the sites linking to your webpage.

Since many years people just could buy ‘Paid links‘ from other higher ranked websites and get a better rank themselves.
Google is fighting these paid links heavily because buying links to improve PageRank violates their quality guidelines.
In order to fight this Google Webmaster Tools even have a ‘Paid Links report form‘.
The goal is to:
- Report websites that sell links for money.
- Report on your competition to jeopardize their SEM (Search Engine Marketing) efforts.
- Keep or improve the quality of results of Google searches.

Would you report paid links? as Li Evans asks.

However it is clear that Google is not good at identifying paid links and paid links websites, else they wouldn’t propose you to report to them.

Buying links with content

We have always been in the opinion we will “buy” links with content.
Thus we write content like on our LEADSExplorer blog.

1) Getting indexed:
The content of the blog gets indexed and increases the chances to be found by many different key words used all related to our web service.

2) RSS feed:
Using Feedburner for syndicating every blog post, slowly these post are getting copied onto other aggregation websites to who we have submitted our RSS feed to.
This includes Technorati, Google Blog Search, MyBlogLog, redtram, Tradevibes and many others.

3) Subscriptions to RSS feed:
Slowly more people have been starting to subscribe to our blog, leading to more links if they link or republish our posts.

4) Trackbacks:
In our blog posts we use Trackbacks to other blog posts, which are referenced on those blog posts next to the comments. These are again additional links, who can have value as a link if there is not a ‘No follow’ on the blog.

5) Aggregation websites:
These Trackback postings can sometime generate interest from other aggregation websites resulting in having your post copied and published with a link that can have value.

6) Getting bookmarked:
If we publish interesting or remarkable content in a blog post, chances are the blog post gets bookmarked on StumbleUpon, Digg, Mixx, Propeller, Reddit and others.

This creates a load of traffic to your website, but the negative point is most of these visitors just will visit the blog post, and click no further (to other posts or the website itself). They seem like a herd following their leader (the bookmarker).
Still it is like online advertising: eyeballs – as they see the brand name of our service and briefly the tag line: ‘Discover website visitors by company name’. They just might remember later.

Besides the high traffic (up to 1,000 additional clicks a day in the best case), getting bookmarked also provides additional links pointing to our blog from these websites.
Although the PageRank of these websites is high:
StumbleUpon: 8 Digg: 8 Mixx: 7 Reddit: 8 Propeller: 8
The underlying pages where our posts are referenced have a low PageRank or no Pagerank at all.
Still the number of links count and the importance of our website and blog are getting increased.
Note: Just don’t ever bookmark your own blog posts.

7) Twitter:
After posting the blog, we also send out a Tweet on Twitter about the last post with a link.
This gets indexed too.

Writing content for links

There for we write and publish content for generating interest and as a payment for links.
These links will increase presence on the Internet and the findability.

What do you do to get links?
Just sit and wait or buy links?

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