Search Engine Marketing SEM: No Future! Democracy will rule
No cheating – no web spam
As Search Engine Marketing (SEM) is like cheating in order to get higher places on the search page results, Google, Yahoo and MSN Live will fight it forever.
In order to have the website show up higher in search result rankings than it actually would earn a place web spam is used, trying to take short cuts.
As this is a major threat to the existence of Google, Yahoo, MSN and others, they all will try to invent methods to tweak their algorithms to value the website better.
Using SEM is like a rat race, where the website owners can improve temporarily their scores but not over a long time. Google & Co will always catch up.
SEO will remain
On the other hand SEO will have its place as you have to optimize on keywords, meta-tags, have links that work and make it easier for bots to spider bots your website: but that are all basic well-known methodologies.
Value for people
The real value will be in:
- Content
- References and links from other sites (no paid)
- Linking with websites of related content
- Votes on social media
Thus you have to build a site that:
- Has informative content
- Is interesting for people
- Is useful for people
- Addresses groups of people
If people find your website interesting, they will:
- Blog about your webpage with a link
- Send email to their friends containing your webpage link
- Comment on a social website with link of your webpage
- Bookmark it on StumbleUpon, Digg, Mixx, Propellor, Del.icio.us, Reddit, Mister Wong, Furl and other
Search engines will favor democracy
The search engines will adjust their algorithms and harvest the Internet in order to:
- Mimic as much as possible the interests of a human being
- Retrieve information indicating the interest of people or groups of people
As search engines sell advertising they need to stay popular and convenient in order to stay on top and be selected by the advertisers, thus any cheating method will be erased as soon as possible.
Search Engine Marketing is dead, the Internet surfer will be in charge.
Just like in previous centuries when people bought books and newspapers from their own money. Thus the public decided what was popular.
The vision is a real democracy.
You have a good point – SEM is basically a dead end. One wonders though that it might be good enough for those folks who only plan on being in business for a short while – create a web site with some flash, boost your Google “Juice”, make your $$$, and then fade away to do it all over again.
This approach has been used long before the web existed and will probably exist long after. I guess we’ll just have to get creative and find ways to sort through the dirt so that we can find the diamonds…
- Dr. Jim Anderson
The Accidental Negotiator Blog
Hello webmaster, I read this post titled “h Engine Marketing SEM: No Future! Democracy will rule : The LEADSExplorer Blog: Lead generation – Website visitors – CRM – B2B” about a week ago, might have been last Monday, and thought it was a good point. I’ve been trying for the last few days to find your site again but ended up finding it in Google using the keywords “Search Marketing Company”. Anyway, I’ve forgotten what I wanted to post last week but I will be returning regularly. Bookmarked the page.
Thanks for posting, definitely going to subscribe!See you on my reader.