Dripping pages to Google: SEO and SEM
Drip marketing
Drip marketing: send information by mail or email on a regular basis in order to keep potential customers aware of your progress or successes. The goal is to keep interest and make sure the lead or customer will not forget about your company or offering when he is deciding to buy.
Dripping to search engines
Instead of putting several pages online at one single time, it is more effective to publish one page at a time and wait until Google has visited again to put the next page online.
A new page is considered by Google as interesting. Search engines like websites that change.
Many new pages at one time is overwhelming and you can only produce a certain amount of content.
Thus you can’t feed the search engines anymore: they are like vampires needing blood (content) every time.
Google interprets regular updating as a busy site that is continuously creating interesting content.
This is like a blog or social website where the content grows daily or slowly.
This is why this blog is located under the domain name www.LEADSExplorer.com by www.LEADSExplorer.com/blog
If you publish all in one go, then there is no more content to be published.
And content is the most difficult to generate.
Thus less is more:
- Less content published on one occasion but regularly
- More interesting in the long run.
Making waves in search engine land
It is like making waves:
One big splash is less effective than many smaller waves that keep coming.
For every page found, a search engine needs to analyze the content and allocate keywords in their enormous data bases. These are the waves created by each page and that roll like a wave into the memory of the search engines.
If you have one big amount of content, then there is only one big wave into the system.
The search engines favor collaboration and democracy, one page at a time comes closest to this, whereas multiple pages at one time is more like dictatorship.
Collaboration:
- The internal (inbound) and external (outbound) links: you can provide the internal ones
- Participation by multiple contributors: not feasible
Democracy:
- Increase of content page by page
- Book marking and voting on social websites: your book markers need to cope with the amount of content
Collaboration: Never forget to link pages internally with 3 or 4 links by page in order to show the relations and the close relatedness of the content. Unlinked pages as considered as loose ends, thus with less value for the entire site as these are not related.
Dripping to Google, Yahoo, MSN Live is effective now, until Google & co change their algorithms as with all SEO and SEM tricks.
More from LEADS Explorer
- How to get your new website on Google in 24 hours!
- Scoring higher in searches: You need to understand Google’s business
- Why SEO is not a science but a gamble – How to fight it
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I know this blog entry via Google alert and find it interesting.
I have to agree with you on Content building strategies, that is, to update our site content on a regular basis.
And I go to your homepage that is redirected to another page. As a habit, I do a check if the redirect is 301 (search engine friendly) or not. 302 found though. So do a 301 asap.
This is not spam, but if you’re a new to site redirecs, you can check my posts here:
http://dunguyen.com/blog/tag/301-redirect/
Thank you and good luck to your business,
Thanks for posting, definitely going to subscribe!See you on my reader.
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