Managing the social media chaos that’s threatening marketing

B2C Marketing under threat?

Will your B2C marketing be threatened if your aren’t adapting it fast enough for and with social media?
Information about brands, products and services travel fast over the Internet. Bad news or news about problems travel even faster on the Internet.
Messages on social websites like Facebook (400mio active users), Bebo (50mio members), Netlog (60mio), Twitter and others can make or break a brand or a product in a very short amount of time in B2C.

B2B Marketing under threat?

A similar effect could soon start to happen in B2B on websites like LinkedIn, Xing, Ecademy, Viadeo and others as questions can be posed and comments or views can be replied creating an online conversation that can spread fast and reach further than your marketing can..

Blogging challenge

Then there are also the large number of bloggers on business matters that do influence their readers. They can pick-up any news as insignificant as can be and send it out to reach many.
Additionally comments on these blogs can bring the experiences of users that are also exposed to many.

Social media problems

These messages on all those social media websites are:
- Uncontrollable
- Providing communication from many to many
- Spreading messages in a viral way
- Reaching fast and far
- Giving an incognito protection

All these hard to master or to compete with for your marketing.
If you can’t beat them, embrace or leave.
No marketing campaign will be able to beat social media once it has started to spread virally.

Monitoring the chaos

Any marketing campaign requires to monitor the related events on social media. You need to monitor the chaos of social media messages.

Everyday more free and paying tools or search engines emerge for you to keep track of what is happening concerning your brand or products in social media chaos:
SocialMention, Whostalking, Collecta, Twitter search, Google Alerts, Friendfeed, Backtype, Buzzgain, ViralHeat, Sysomos, OneRiot, pb.ly and many others.

A quick generic brand visibility metric like HowSociable is useful too in order to have an overview of your brand.

Participating and engaging in social media

In order to manage the conversations on the different social media many paying and free tools exist:
ScoutLabs, SocialOomph, Radian6, Peoplebrowsr, Visible Technologies, HootSuite, Ping.fm, TwitHawk and many others.

How are your monitoring and managing the social media chaos ?

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