The makeover of a content-rich website for engaging visitors
If a company website can be boring.
Then a museum website could be even more boring.
In order to avoid this the Australian Museum has redesigned their website and have implemented open-communication methods:
- Commenting
- Tags
- User-generated content
in order to build a rich, interactive website.
Pushing the boundaries on content-rich websites
The presentation from Rus Weakley of MaxDesign below explains about the approach, the decisions, the pitfalls and the realization of the museum website makeover.
Not only the (for museums) almost disruptive approach of the website is great, but also this presentation using only a few words or short sentences on each slide that make more impact.
Interactive website approach
1) Authors to communicate more directly and immediately
2) Users to communicate with museum staff and each other
3) Users interacting with content in several ways
4) Users to share their own content
What is feasible for a company website?
- Visitors commenting on any asset could be interesting for you as a feedback, but will they find your
content interesting enough to actually involve them selves?
Most company websites don’t have much content or interesting content.
- Visitors tagging any asset: could be worth a try, but will they tag and what will they tag?
- Favorites: a business website will probably not have content that will be tagged. We tried it.
- Upload visitor content: it would be fantastic if your customers would upload their content.
They would be your best advocates.
If a museum website can become interesting and interactive, could then some of these features of this approach also be used for making your company website interactive?
That would be disruptive too.
The quest is engaging your visitors or customers with your website for your content, products or solutions.
Any suggestions?
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