Scoring higher in searches: You need to understand Google’s business

Making money

Google is a business with a primary goal of making money.
Currently all of the core revenue streams of Google are related to the massive numbers of people using their web services like search and video.

In order to keep the massive numbers of people using their services, Google has to deliver and bring outstanding results.
People continue to use Google for search, only if Google supplies the best or most evident results in search – every time.

Google sells to businesses but charms the public

The business model of Google is not selling to the masses, but to businesses.
Google mainly sells advertising space to companies in both retail as enterprise.
In order to support this sales process Google even offers additional services like Google Analytics and Google Webmaster Tools in order to serve and inform their customers about the increase or decrease of visitors on their website. To proof the money spend on online advertising with Google, is well spend.

SEO for pleasing Google

In order to have your website properly listed in the search results, you need to cooperate with Google and Google needs to find your website trustworthy.
Google will reward those website that make their work easier and not cheap upon Google in order to serve the people searching better.
Thus invest time in creating interesting, original content that is keyword rich.
Search Engine Optimization: Then each page has to be promoted by its’ title, keywords and meta tags in order for Google to index and classify appropriately and correctly.
Make sure your website, webpages, titles, keywords and meta tags are not considered as spam.

Thus you need to make sure your website has:
- Content: informative and readable by both people and search engines
- Page titles related to the content of the page
- Meta descriptions for every webpage
- Keywords for every webpage
- Headers on the pages that relate to the keywords of the page
- Interlinking pages
- A description to every image or picture as Google can not interpret images.
- A site map: for humans or submit the site map in XML format to Google

Thus you need to improve on your SEO (Search Engine Optimization) in order to please Google.
The better Google understands and can interpret every page of your website and the more coherent all your pages are, the more relevance for showing a link to your website in their search results.

Future plans of Google

Now Google will not stop in being just a search engine.
Their goals are far beyond this.
Besides collecting all possible data on you (the people using their services), they also aim for:
- Supplying the building blocks for future Internet: browser (Chrome) Operating System and Mobile systems: Android
- Getting interwoven with social networks by offering OpenSocial

Google current business and future plans:

Origin: FaberNOVEL: You can download their White paper on Google.

Currently we have no clue how this will influence the search results, but there will be changes in metrics for SEO as change is the only constant in life.

What do you do in order to “please” Google?