The Market and Sales will influence the vision of a company
Vision is needed – Sales too
“Have a vision instead of acting opportunistically” writes Daniel Scocco in the DailyBlogTips.
When you work opportunistically you live from project to project, sometimes changing business models, just trying to make money.
Whereas having a vision you will know what you want to accomplish and you will always be heading for your goal.
The question is when holding on to your vision, will you be able to generate leads and close sales?
Combining vision and selling
There are many examples of successful businesses that have started out as opportunistic entrepreneurs sometimes without a clear vision.
Several companies have combined their vision with consulting as did Oracle and 37Signals in their early years.
- Larry Ellison had the vision of the Relational Data base and the Structured Query Language (SQL) from Edgar Codd.
- The team of 37Signals had the vision of “Less is More” and developed applications on the go, while consulting as they needed those applications themselves.
There are many successful companies that develop just those products or solutions that are demanded by the leads or prospects as long they can stay within their industry.
Management needs to pick those opportunities that suit the vision at best, still if not sustainable the vision needs to be adjusted.
Maybe this vision requirement needs to be nuanced:
Although it is good to have a vision and to stick to it, you need to get paying customers in order to keep your company operating, what will change the vision.
Else you will need external funding. Thus you need to be opportunistic in order to survive and adjust the vision of the company accordingly.
Still the opportunistic projects can be different paths that eventually will lead in the same direction as the vision.
Change of vision
It is also typical that the first product idea or concept of a startup is changed during the course of the first two years.
That’s probably due to opportunistic reasons or due to lacking market opportunities.
In these cases the actual sales experience changes the product, the product roadmap and the vision of the company.
How much influence does Sales have on the roadmap and vision of your company?
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