Using competitor brands for boosting brand awareness

A week ago we had the “Boosting brand awareness by advertising competitor brands“.
The idea was using competitor brands in order to get into the spotlight by comparing or mentioning your brand with well-known brand names, just like Tommy Hilfiger did in 1986 with his billboard on Times Square.

We used the same idea for our brand with different competitors in slightly different markets.

As promised we would reveal the competitor brands.

Post-Click Marketing solutions in US

THE 4 GREAT AMERICAN POST-CLICK MARKETING SOLUTIONS ARE:
    L . . . L . . . . .
A . . . . . C . . . . . . . . .
D . . . . . B . . .
   L . . . . E . . . . . . .

THE 4 GREAT AMERICAN POST-CLICK MARKETING SOLUTIONS ARE:
     LeadLander
  ActiveConversion
DemandBase
  LEADSExplorer

Post-Click Marketing solutions in Europe

THE 4 GREAT EUROPEAN WEBSITE LEAD GENERATION SOLUTIONS ARE:
          EN . . . .
W . . . . M . . . .
  W . . . O .
 L . . . . E . . . . . . .

THE 4 GREAT EUROPEAN WEBSITE LEAD GENERATION SOLUTIONS ARE:
      ENecto
WiredMinds
  WhoSOn
 LEADSExplorer

CRM Sales solutions

THE 4 BEST CRM SALES SOLUTIONS ARE:
    S . . B . .
S . . . . F . . . .
    A . . !
L . . . . E . . . . . . .

THE 4 BEST CRM SALES SOLUTIONS ARE:
    SieBel
 SalesForce
    Act!
LEADSExplorer

On demand CRM solutions

THE 4 GREAT ON-DEMAND CRM SOLUTIONS ARE:
S . . . . F . . . .
S . . . . B . . .
      R . L . . . .
L . . . . E . . . . . . .

THE 4 GREAT ON-DEMAND CRM SOLUTIONS ARE:
 SalesForce
 SalesBoom
     ReLenta
LEADSExplorer

We should have set up a competition.

The question remains: where should we advertise with this as a billboard is not really appropriate as we aren’t addressing the consumer market.

 Any advertising suggestions?