Stop wasting time by blind Cold Calling – Call interested parties

Blind cold calling generates rejection fear

In this time of recession and thus less sales, your sales manager will urge his sales team to start cold calling just in the hope to generate leads and eventually Sales. More Sales.
However cold calling is not about quantity, but about quality. Cold calling entire directories or lists is like calling blindfolded. Probably not the right method as some form of qualification is required before you call, which is not possible as your call is just to investigate if there is any interest.

In his Bold Approach Method blog, Dave Lakhani expresses his feelings about pointless cold calling after being called.
He questions:
- No qualification of the called people
- Wasted time of the called
- Wasted time of the salesman
- Sticking to the script whatsoever
- No conversation

Watch the video

His advice is:
- Get an introduction
- Get a referral
- Get them to want to talk to you
All good but that’s applicable when the business is running fine.
If you are under pressure and lacking sales (or leads) people act differently.

Blind Cold Calling will give you a high rejection rate. This creates the rejection fear, which grows with every rejection.
You will become negative in your voice and conversation style.
Getting even more rejections.

Cold call warm companies: less or no rejection fear

Much time and effort has been invested in the website which generates traffic.
Normally most of them are interested parties.

On 100 visitors on your company website, only 2 or 3 will ever:
- Contact the company by email
- Complete a contact form
- Download a white paper after registration
You are able to contact 3 raw leads by email or telephone.
Thus the 97 other visitors will leave without you having the chance to contact them ever again.

If you would use a Lead Generation and Management web service solution like LEADSExplorer that reveals the company names of your website visitors, which you qualify by the pages visited, the time on pages and the search terms used, then you will be able to cold call on warm companies.
Much more effective.
Wasting less time for your self and being more effective.
Takes way the rejection fear of cold calling, as you will be calling on interested parties.

Thus the next time you need to cold call, get the company names of the website visitors for lead generation.

Does “Cold Calling on Warm Companies” sounds good for you?
This takes away the rejection fear cold calling.