The only Constant in Content marketing is Change
Content marketing for online leads
Bye Bye link buying.
Farewell text link ads.
Goodbye email campaigns.
So long banners.
Content marketing is it for online lead generation!
- Articles publishing
- Product and solutions reviews
- Press releases
- White Papers on website
- White paper syndication
- Blogging
- Guest blogging
- Tweets (Twitter – Micro-Blogging)
- Infomercials / advertorials
- Commenting on blogs
- Posting on forums
Just create content and the visitors will flow into your website generating online leads.
The origin of content marketing: search engines
The reason of content marketing is based upon:
- The people looking themselves for information
- The search engines preferring content
Today people prefer to search on the Internet themselves, rather than to click on a link in an email or an online ad, as used to be.
People have become educated to find their way on the Internet: they know how to find, they know how to interpret and to decide.
In order to search they use search engines.
And search engines like content.
Search engines preferring even more ever changing content in order to send you more visitors to your website for online lead generation.
Although these search engines present advertising too, these are more and more ignored, especially by those people who are more educated on using the Internet.
The Constant Content Change
Just providing content is not enough. This work is never finished.
The only constant in content is change!
The more your content changes, the higher you will rank in the search results on the pages (SERP).
This is due to the fact the results are tuned to show the most actively changing content like social media, blogs, comments and forums as many people participate in this content creation.
The content activity on a website is used as an indicator of the popularity or level of participation of people.
This is Constant Changing Content challenge: as it is a challenge to keep generating quality content in order to appear high in the search results for the benefit of online lead generation.
Content Marketing cost versus advertising costs
Is Content Marketing costing lesser than advertising?
- Text link advertising
- Banners
- Sky scrapers
- Paid content
- Advertorials / infomercials
- Embedded videos
Advertising costs can be split up between:
- The design and production
- The display on websites
An ad can run for a long time and the costs can be kept under control.
Content costs are more difficult to calculate:
- The need for ideas: a good idea can be priceless.
- Writer(s) and editors. All employees you need to pay.
These are creative employees you need to pay and they have to keep coming up with new content.
Paying more will not imply more and better content.
These are costs difficult to control.
As Content Marketing needs to generate constantly new content, generating and producing is costing a significant amount of money.
Unless you are able to generate your content yourself, content marketing can become more expensive than advertising due to the constant change of content requirement.
If you can generate your Constant Changing Content yourself then it will be costing less than advertising.
If not, then stick to advertising.
