Should all web pages become Twitter like message pages?
Scanning texts instead of reading
It seems that people don’t like to read anymore.
Instead of taking the time for reading, people scan a text or a page in order to absorb as many ideas and concepts in the shortest amount of time.
Currently most websites have plenty of text in order to explain your proposition or solutions in detail.
However people hardly take the time to read all the content of a page.
They read:
- The title
- A few of the headers (paragraph titles)
- A few words
- A look at the image (if present)
These lose items should constitute the subject and message of the text or even tell the story.
The problem related is that due to only reading small parts of the total expose, the message that the reader interprets or thinks he is reading can be differently. So different will be his conclusions.
Less is more like Twitter?
On the other hand people have become more and more comfortable with short messages like Twitter and SMS (Texting).
Twitter limits your messages to 140 characters.
Just 140 characters to explain one item or action.
Apparently people feel comfortable with this limitation.
The same applies for the popular SMS (Texting) messages send by billions of people every day that are 160 characters long.
People find them convenient enough to use and understand these brief messages. Thus why should we put more text and full sentences on a website as no one reads it?
Many short messages in a short time
Apparently people love to absorb many ideas and concepts in a short time. Nothing to do about this as you cannot change human nature.
An enormous amount of information is cropped on one Twitter or friendfeed page.
This allows them to pick up the best ideas or the concepts that suits themselves the best for their own purpose.
SMS your web pages?
Should we change:
- Our website page content into several short 140 or 160 character sentences?
- Making sure that there are only relevant messages to be read
- Each of these 140 or 160 character lines explaining a single feature, function or benefit of the solution or proposition?
- Not more than one statement or fact in one sentence?
- No short cuts to be made that can lead to the wrong information or conclusion?
Would a website with “Twitter-style” web pages be a possibility?
Would this be a good new and convenient format?
Would this convert more visitors into leads? Thus better lead generation?
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