The new form of Freemium: Monetizing all services?
Pay-as-you-go for basic services too!
As Michael O’Leary has claimed Ryanair will charge for the toilets as soon as it can,
this has spurred imagination:
Is charging for a basic need a new form of Freemium?
You pay for the basic service (the transport) and for every additional service another payment is required.
Services you took for granted as inclusive are no longer free.
Would your customers pay for every additional basic service?
Publicity stunt in order to Go Viral?
Or is this just another publicity stunt from Michael O’Leary in order to get attention from the media?
Just like Sir Richard Branson was dressed like a drag queen in order to get attention for the inauguration of the transatlantic route to Boston.
Both events received plenty of media attention.
Much cheaper than advertising (they are both operating on a small budget) and probably longer lasting too.
Moreover this blog post adds to their media attention too! (They should pay us)
Thus should we dress up as Darth Father, Yoda, Chewbacca and R2D2 making bold statements (“Let the Lead Force be with You”) in order to get any attention for our lead generation and customer retention service?
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