Every benefit has a downside too
Just like Yin and Yang
For every advantage there is a disadvantage.
For every benefit there is a drawback or a downside.
Although most advantages and benefits come at a premium price for the customer, the disadvantage or the drawback is not always the higher price.
This can be a higher complexity for more functions or more specific features.
It can be easier access but higher security risks.
A better mileage but less performance or volume.
Not in all cases the downsides are obvious or evident.
Selling with or without drawbacks?
During your sales pitch do you hide the disadvantages or drawbacks?
Or do you mention them specifically in order to create trust with your potential customer?
This comes down to what is worth the most for you:
Selling the benefits at any cost or selling the best suited solution to the customer in order to have a satisfied customer that is likely to return for an subsequent purchase?
What’s your game?
