The most exciting words in Marketing for Banking
The good times marketing:
Not so long ago banks could choose from a vast series of words and eye catchers in their advertising and leaflets in order to excite or to tease people and businesses.
During these times slogans and teasers like:
- High interest rates for your savings
- Easy credit cards
- No-income-requirement mortgage
- NINA loans – No Income No Assets
- The whole world in one bank
- Your bank never sleeps
- Not Your Typical Bank
- The Thinking Behind the Money
- A passion to Perform. Leading to results
- Solid partners, flexible solutions
- We understand your business (we might not understand ours)
The recession marketing:
Since the banks have been running into problems creating a massive recession (or depression) the most exciting words are:
- Solid
- Stable
- Reliable
- AAA or AA rating
Not exciting at all!
People and businesses are looking for security over growth.
Thus the marketing for financial institutions needed to change.
Times have changed; marketing has changed too – not solely in banking, but also in your industry.
What are the changes you encounter or are implementing in your marketing?
The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.
