What have Google, Apple, iPhone and Twitter in common?

Blogging the Internet stars

When you use these popular well-known brand names in the title of a blog post, they will generate more clicks, more views.
We have experienced this phenomenon with this blog several times.
Maybe Facebook should be added to the list of Google, Apple, iPhone and Twitter.

Apparently these brand names act like a magnet to the Internet public.
They are like movie stars that will fill the movie theatres whatever the content of the movie is.
Whatever the subject of your blog post is you will get more clicks.

It is like the PerezHilton blog that gets attention by the gossip it creates by writing about the rich and famous (preferably in bad situations).

Thus if you blog about the “Internet stars”, you will generate more traffic.

However the problem with these gossip visitors is that most of them aren’t interested in your products, solutions or value propositions. It is very unlikely they will ever buy anything from you.

Wondering how long their stardom will last.
A few years ago Skype and BitTorrent were hot, but not anymore today.

Stardom for your company?

The chances of your company brand name achieving stardom are probably zero?
Thus the best is to link up your brand with one of the Internet stars.
Even a big company like Salesforce used Twitter to get into the headlines.

How could your company brand link up with one of the Internet stars?

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