Increase sales by just following-up on emails and calls

How fast do you follow-up on an email? On a telephone call? On faxes or letters? On webinars?

Immediately?
Same work day?
Within 24 hours?
Within a week?
Or never? Like many companies.

Large and small companies have all the same problem: no following-up.
Maybe sole-traders or micro companies do a better job.

Do you track how well you follow-up?
If not, you probably don’t know how good or bad your company is following-up on emails, calls, faxes and letters.

Who follows-up?

Who follows-up on inquiries by your sales leads and opportunities?
Who follows-up on messages of your customers?
Who follows-up on incoming phone calls?
Who follows-up on emails?
Who follows-up on web forms?
Who follows-up on faxes?
Who follows-up on letters? (if still any)
Who follows-up on web seminars?
If you don’t know: it is time to act and to implement a procedure in your company.

What’s wrong with following-up?

Seems like people don’t want to be doing this as it is too easy? Not challenging enough?
People pose difficult or different questions that need to be answered with attention and care as no standard answer applies.
Or are we all in the opinion the leads, prospects or interested parties should find themselves the answers on the company website?

Increase your sales

In order to increase your sales, just follow-up systematically.
Auto-responders are not the right remedy as they create even more false expectations for the prospect or customer if you don’t answer afterwards.

Just follow-up and increase your sales as it requires effort of your lead or an interested party to try to contact your company and pose questions.
Your prospect or the interested party went through the effort of:
- Taking the time to try to understand your offering.
- Finding the contact data or online contact form.
- Writing a few lines or formulate questions.

It is as if they are almost ready to become a customer, but need:
- A final information
- A personal answer
- A convincing fact
- Or a “gift” from you.
The “gift” could just be your personal attention, your persuasion or an additional discount.
You can only find out by replying to them and ask.

Increase your sales: now or later

Whatever situation: follow-up and increase your sales.
If you don’t succeed in winning the lead as customer for now, he will at least have a positive impression from your company as you have answered him quickly and with care.
He might/will consider you on a next occasion or suggest your solution to a relation.

How good are you at following-up?