Instead of targeting using email campaigns, advertising and cold calling, start attracting people to your website by content and information.
- Targeting is from before the social media era.
- Attracting is from now on.
Outbound marketing: targeting
Since Marketing came into existence, the idea of targeting people or companies with certain demographics or characteristics with the appropriate messages was the rule.
Marketers used and are still using statistical data and analysis to target specific groups of people or people in companies to reach and address to their ideal customer with the most appropriate messages. Pushing the message to people using outbound marketing.
Inbound marketing: attracting
However nowadays people and people in businesses don’t want to be a target any more. Not being targeted by companies.
All people are educated enough to search and find the required information they want. They don’t want to have messages pushed onto them anymore.
Now the era of attracting people has come. You need to attract people with valuable and interesting information.
This is inbound marketing: once the people have found your content, they will retain your company or solution and will address you immediately or again when the requirements or problems are present.
In order to know who visits your business website, you need a service that reveals who they are by company name and if they are really interested.
How do you feel as a marketing target?
Why would you still target potential customers?
Time for change with your time.