What is your web analytics measuring on your B2B website?

Consumers and business visitors require to be segregated

The web analytics of your website provides visit data on all of your website visitors on your business to business website.
All visitors of your website means data about both the visitors using their home connection and those surfing from their office. All mixed without differentiation although segregation is required.

The vast amounts of data are not representative as the main segregation is not in place: consumers or businesses.

Twins who are very different: Olsen

If you can’t segregate residential surfers visiting your website from the business visitors:
- What are you measuring with your web analytics solution?
- How to know if your SEO or marketing campaigns are successful?
- How to know if marketing is wasting or spending money inefficiently?

Web analytics provide insufficient information

In whatever business you are, your visitors consist if 2 distinctive categories:
- Residential = consumers
- Business = potential customers

However your analytic and visit data is a combination of both groups without any distinction.

So how can you measure the effectiveness of your online advertisements, print advertising, SEO and all other marketing efforts, if you are not able to make a distinction between the two main categories?

Visiting company differentiation

Just knowing the amount of companies visiting is not enough as your products and solutions in most cases only appeal to a certain market segment:
- Country or geographic location
- Language
- Size of company

Again how can you measure the effectiveness of your marketing efforts with just a web analytics that provides you with the number of unique visitors from a country or geography, speaking a certain language without knowing if these visitors are from a company or not, from a company large enough or small enough to be interested in your products and solutions.

Post Click Marketing solution

You are only fooling yourself and your company with incorrect data and analysis. Thus you could be wasting marketing money.

Stop cheating yourself and change this by getting a Post-Click Marketing solution like LEADSExplorer, that makes a distinction between your home and business visitors.

Only then you will be able to draw correct conclusions about SEO and your marketing campaigns.