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]]> http://www.leadsexplorer.com/blog/2009/05/05/email-marketing-is-not-a-sustainable-model/comment-page-1#comment-13636 Online advertising and email marketing are out – Content marketing is in : The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B Mon, 18 May 2009 19:44:36 +0000 http://www.leadsexplorer.com/blog/?p=374#comment-13636 [...] systems in order to attract your attention or to nurture you as a customer. Who still reads those? Email marketing is not a sustainable method of generating leads. Something different is needed for online [...] [...] systems in order to attract your attention or to nurture you as a customer. Who still reads those? Email marketing is not a sustainable method of generating leads. Something different is needed for online [...]

]]> http://www.leadsexplorer.com/blog/2009/05/05/email-marketing-is-not-a-sustainable-model/comment-page-1#comment-12074 Jay Ehret Thu, 07 May 2009 04:35:49 +0000 http://www.leadsexplorer.com/blog/?p=374#comment-12074 The answer may be to use the same list repeatedly. You mention that recipients get exhausted. That may be true if you think of them as "leads." However, if you treat them with respect and offer them information of value, you may find that email is sustainable. The answer may be to use the same list repeatedly. You mention that recipients get exhausted. That may be true if you think of them as “leads.” However, if you treat them with respect and offer them information of value, you may find that email is sustainable.

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