Social media forces Marketing to learn from Sales
Marketing has the long tradition of speaking to the audience:
- Advertising
- Direct mailing campaigns
- Email marketing
- Product placement
Marketing excels in creating a buzz.
Social media requires a conversation
Now the social media has arrived, marketing needs to change its’ communication pattern and method:
Instead of speaking to the potential customers, it has to talk with the potential customers.
If you talk to people the way advertising talks to people, nobody would engage in a conversation.
Communicating and getting people to engage in a conversation is a skill that salespeople have since ever.
If a salesman only pitches he will not sell anything. He has to have a conversation with his leads and prospects.
As Laurent from of Brandits & Netizens remarks: Social Media Marketing professionals have to talk with us, rather than talk to us.
The question is: are they capable to have a conversation instead of a sending out a message?
Marketing needs to learn the communication skills from the sales team.
Disruptive change in communication
This change in communication is tremendous: disruptive. It will take long to getting adopted as speaking to the audience and creating a buzz was rather simple one way communication.
Joining the conversation is a two way exchange and communication.
LEADSExplorer can help in the conversation with a website visitor or lead as it can help selecting the subject by knowing their interest from the pages visited on your website.
Once the conversation has started the increase or decrease of interest can be measured or analyzed visually using the visiting activity charts by company.
Are you as Marketing Executive ready for this?
Is your Marketing department ready for this?
