Stop looking on LinkedIn, Facebook, Twitter for leads – look on your B2B website
Social Media
Since the event of Social Media and the Social Media being praized for the next goldmine, Marketing and Sales have been digging into LinkedIn, Facebook and Twitter in the hope to connect with buyers and to find leads or prospects.
Chances are that the rate of success is very low as finding a lead or somebody interested in your solutions is like finding a needle in a haystack especially if you are in business to business.
This is mainly due to the fact there is no focus or no business intention in these Social websites.
The goal of people on Social websites doesn’t match your goal of getting leads.
You might try to build a relationship with people on these Social websites, but it will take ages before you reach your goal of lead generation as you miss focus and not all possible relations will relate to your business.
The company website for lead generation
Instead of wasting your time on Social Media, your leads are already right in front of you: on the company website.
Interested people, managers or even CxO people of companies will visit your website if they are looking for solving a problem. A problem that your solutions solve or help to solve as these problems or solutions have driven the visitor to visit your website out of more than hundred million websites.
If these interested people are on your website, you better take care of them.
All you need is to know:
- Their company name
- Their level of interest to qualify as lead
- Their name
As only 3% of all visitors will ever register for a white paper download, a web seminar or contact you directly (and in many cases using a web based public email system: Hotmail, Gmail, Yahoo, …) most of your potential leads leave without any notification or trace.
Post-click marketing
These problems can be solved by using a web service that:
- Reveals the company names of your website visitors
- The level of interest based upon: origin on the Internet, search terms used, pages visites, language, geographic location in order to let you qualify each visiting as lead.
- Matches the visitor with contacts or incoming emails for knowing the name of the visitor.
Thus instead of scanning LinkedIn, Facebook or Twitter in the hope to build a relationship with the goal of finding any lead, why not just browse your website visit information for qualifying visitors as leads and to cols call on warm (interested) companies.
Still looking on LinkedIn, Facebook or Twitter?
Or are you already one step beyond your competitors by knowing who visits your website?
More From LEADS Explorer
- What are your leads looking for on your B2B website?
- What is your web analytics measuring on your B2B website?
- Internet leads in B2B for information and as influencer
- Is Your Website Traffic Visiting or Hitting On You? | Proniit Online Media and Marketing
- Making The Most Of Your Twitter Profile
- Top 10 Ways To Market On The Web
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Tell me more please.
Without the exaggeration.
DR G
Ok, but I can get the info from my analytics and log data from my website.
@West Coast Vinyl: You won’t know the company name and thus your analytics and log data is not by company. That’s generic data without value for business to business.
LEADSExplorer provides the company name and the analytics by company.
I guess business should stop going to conferences, seminars and using the telephone too… Get real. Networking helps businesses grow online and off. A web analytics company should be praising social media (and tracking clicks from twitter & facebook DUH!) instead of bashing.