Social media marketing misses big time: The iPhone failure
Social media marketing
You can have the most desirable product.
You can have the most hyped product.
You can have the best social media marketing supported by many bloggers:
Amongst the most renowned blogs and bloggers in the world: TechCrunch, ReadWriteWeb, VentureBeat, GigaOM, Scobleizer and many more have all published many posts on the subject of the iPhone.
However when it comes to using it for what it was designed, then your product is not the winner.
Not exactly your intention.
Example the iPhone
The most hyped and most social media supported product on the market is undoubtedly the iPhone.
Still according to Bango the iPhone is not in the Top 20 for accessing the Bango service (enabling businesses to launch a ‘mobile presence’.
Actually the iPhone is in 24th position: even below the 2 Blackberry phones.
The phones from Nokia and Samsung are in the lead.
Apple managed to have the iPhone on everybody’s mind and lips, but when it comes to using people just don’t use it.
The effectiveness of social media marketing
This failure to score of the iPhone raises the question if this so called and very hyped social media marketing is really any effective?
Maybe people like to (small) talk, read and dream about a desirable hyped product, but when it comes to buying and using the decision can be quite different.
So how effective is all this social media marketing?
Is social media marketing another hyped bubble: packaged hot air?
As there is no product more promoted by social media marketing and apparently even this is not effective as the product (iPhone) is a niche product used by only a few, how could your product or solution ever benefit from social media marketing as it never ever will achieve the same level of hype and support like the iPhone.
If Social media marketing doesn’t work for consumer business, then why should it be any effective in business to business?
Maybe social media was and is not the next big thing.
Let’s move on to the next thing: Post-click marketing
What are your experiences with social media marketing?
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I think this story is confused.
Social Media (in relation to brand and marketing strategy) does not just happen spontaneously!
So, if there is no concerted effort and commitment by Apple to use and invest in Social Media as part of their integrated marketing efforts then how is it a failure?
I have seen no evidence of ANY social media commitment from Apple around the iPhone, iPod or iPhone App store so the article is using a false premise.
Social media is a commitment, not a campaign!
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