Comments on: Social media marketing misses big time: The iPhone failure

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Mon, 25 May 2009 14:32:07 +0000

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Mon, 25 May 2009 10:29:36 +0000

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Mon, 25 May 2009 07:17:46 +0000

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By: Martin Australia

Martin Australia — Sun, 24 May 2009 23:56:05 +0000

I think this story is confused.

Social Media (in relation to brand and marketing strategy) does not just happen spontaneously!

So, if there is no concerted effort and commitment by Apple to use and invest in Social Media as part of their integrated marketing efforts then how is it a failure?

I have seen no evidence of ANY social media commitment from Apple around the iPhone, iPod or iPhone App store so the article is using a false premise.

Social media is a commitment, not a campaign!