Number of visitors down? Number of free trials up!
Number of visitors down
Our number of monthly visitors has been decreasing since a few months.
This is probably due to:
1) Google cleaning out their links
Google decreased significantly the number of links to our website: from 38,500 to 9,200 for ‘LEADSExplorer’.
However since Microsoft launched www.bing.com (But It’s Not Google) Google increased the number of links to 10,800.
Whereas Bing gives 10,900 links.
2) Less blog aggregators
When sending out pings for the blog, many of the blog aggregators just don’t respond anymore.
Even Technorati has been out of order many times over the last 4 weeks (Doh! The Technorati Monster Escaped Again): not updating and they even missed a few of our blog posts.
Less blog aggregators in operation drives less visitors.
3) Less bookmarks
Our blog posts have been bookmarked less.
This can be due to:
- The content was addressing more Sales and Marketing issues, whereas previously the subjects were more SEO and recession issues.
- People in need for a job don’t waste their time on book marking
- Maybe people used to bookmark at their office which they don’t do any longer.
Typically bookmarks attract non-business visitors which have less value for our business.
Conclusion: Less ‘Residential visitors’ – relatively more ‘Company visitors’.
Number of free trials up
On the other hand the number of free trial requests went up significantly: it almost tripled since a few weeks.
Strangely several visitors requesting free trials only visited one page and then headed straight to the free trial page, as if they had visited before.
As we track all visits and no previous visits have been registered for the visitors or the company, it is likely they have visited before from a different PC at a different location (home?) or have been ordered to sign-up for a free trial.
What has changed?
Is the economy picking up again?
Is there a new hope?
Are we coming out of the recession tunnel: a decision point?
Are people starting to look for new solutions?
Is or has LEADSExplorer gaining industry recognition?
It did gain several links in blogs and articles on the Internet and has been referred to on LinkedIn Answers and a few Tweets on Twitter.
The next goal is to convert as many ‘Free Trials’ into paying customers.
What are your experiences and your take on the current situation?
Do you see or experience changes in customer behavior?
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