Getting copied is a proof of innovation, vision and success
A few weeks ago we found out the market leader in Marketing Automation, Demand Generation and Lead Management has copied our Activity charts concept.
We have noticed several website visits by the company during the year 2008 and a few at the beginning of this year as our web service LEADSExplorer registers all companies visiting our website.
They have adopted the idea and concept and added some features.
Activity charts
These Activity charts represent the activity of the visitors of a company combined with the communications with the different people in this company on a time axis.
The visit activity is represented by the intensity of the color (more pages viewed) and the height (duration of a visit).
The communications include: emails, telephone calls, white paper downloads, completed forms: each represented by a different color.
The purpose is to analyze:
- The increase or decrease of the interest in the solutions you offer.
- The effectiveness of the nurturing for both leads and customers.
- The efforts for customer retention.
Proof of having a vision and being successful
We can only be proud that we had the vision of the concept of these Activity charts long before the market leader.
Getting copied is a proof of innovation, vision and success.
In many markets, market leaders have copied the smaller companies as they challenge them.
We are not worried as there are still several functions, features and concepts within the LEADSExplorer solution that sets us apart and we are not direct competitors.
However we have the challenge to keep one step ahead of the competitors by providing new, useful and convenient solutions beneficial to our clients: the drive to innovate.
Have you ever been copied?
Or do you copy others?
