The 12 actions for desperate marketers without a budget
Marketing budget to near zero
Businesses have cut their marketing budget near zero as marketing is often considered as an expense a company can do without.
Although marketing should be seen as an investment for sustaining the future of the company, marketing budgets get cut driving the marketers desperate.
In the end the marketing man or marketing department is left over with just the website as this is still seen as essential to have: if potential customers can’t find the company on the Internet it doesn’t exist anymore.
The marketing actions without big expenses
Marketing actions are not necessarily related to spending money.
Instead of wasting your time or the time of your staff, there are still several possibilities for marketing without spending large budgets: mainly related to the website:
1. Change and update the website with new content: requires access to Content Management system.
2. Work on titles, keywords and meta-tags to improve the website SEO: requires access to CMS.
3. Create an account on the company or products name on the many social websites (Knowem): and add a link.
4. Regularly send out a Press Release using several free press release distributors, we evaluated here.
5. Subscribe to a web service that reveals the company names of the website visitors (at a small fee).
Then qualify these company visitors as leads based upon the visit data (pages visited, returning visits,…)
6. Create presentations and publish them on Slideshare – Scribd – Authorstream.
7. Start a blog and post everyday
8. Post on a microblog like (Twitter) whenever events happen.
9. Comment on blogs related to your business. Find blogs using Alltop.
10. Referrals: ask customers for referrals and post them on the website.
11. Write case studies and publish them on the website.
12. Write white papers and make them accessible requiring registration on the website.
Be a creative and hard working marketer
These are all labor intensive activities that can have immediate and even long lasting effects: exactly what a marketer needs to achieve.
As a marketer you shouldn’t be desperate without a budget. Just focus on other activities that will demand hard work and creativity but will be beneficial.
This will keep yourself or your staff busy, productive and contribute to the company by increasing branding and creating awareness.
Desperate marketers should use their imagination and become more creative.
Are you a desperate marketer?
What did you try already with or without success?
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