Reasons to comment on blogs or are all comments spam?
There are many blogs and even more comments on these blogs.
It takes time to read blogs, to formulate a comment and to write it.
Still many people do comment on blogs.
Why commenting? Spam?
The original idea of allowing comments on a blog post was to start a conversation with the readers. Engaging your audience with the goal to have more content on your blog for free.
However everybody who comments on a blog post has an agenda: a reason to comment.
This can be a hidden agenda or a very obvious reason.
Maybe all comments are spam?
Two main reasons for commenting:
1) Generating clicks: To attract visitors to the website as writing comments requires much less effort than blogging on a regular basis and no need to build an audience as you steal the audience.
2) SEO: To increase SEO by more links to the website and the brand name.
Some blogs implement a ‘NoFollow‘ for the link in the comments in order to make it less interesting for spammers, although Google does count the “NoFollow” links.
Additionally automated spam is rejected by the Captcha functionality or similar by using questions.
Still many blogs have a “DoFollow” policy.
What works to get clicks?
The earlier the comment is posted the higher it appears in the list of comments.
As the popular blogs have many posts, your post needs to be remarked and preferably be remarkable:
a) A controversial comment on the post: so controversial that people want to know the originator.
b) Straightforward advertising comment that relates to the blog post.
c) A well constructed sales pitch directly related to the blog post.
d) Funny comment that contains some truth and is related to the blog post.
Both the advertising and the sales pitch can be considered as spam, but in many cases they are published after verification by the blog owner.
In order to have a higher chance to get a spam comment published, only mention the name of the company or the solution and no link in the comment text as you can have the link underneath your name.
What gets real leads?
Any of the 4 comment types mentioned can bring visitors that can become leads.
However the advertising and the sales pitch will have the best results as it drives the most interested visitors to your website.
Why do you post comments on a blog?
What are your most successful comments?
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Interesting, let’s put your theories (“what works to gets clicks?”) to a practical test: I would like to refer to options a and b (although this can be argued…).
Originally I entered your blog through your post “Selling the Going Green: only with a benefit”. Somehow I ended up reading your articles about blog-commenting.
My original interest resulted from my blog being related to green topics.
Being the first one to comment on this post my comment should appear on top of the list of comments (as recommended by you) generating a lot of clicks…