Ride on the marketing coattails of your competitors
Your competitors get referenced in blog posts; however your company or product isn’t receiving any of this interest.
In order to get some exposure on the same blog pages as your competitors you can only achieve by writing comments on these blog posts.
Finding the posts using social search
The firs thing to do is to find the blog posts.
You can scan and read many blogs but in order to be effective a social search engine is required.
These social search engines are different from the Google of Bing searches as they only focus on social websites including blogs.
- WhosTalkin
- Social mention: lists also the authors who frequently mention the search phrase: ‘Top Users’. A social rank score is also provided.
- Google blog search
What to write
Do read the blog post.
Do not post anything before you know what the blog post is exactly about.
Do not spam.
Do think positive.
Then investigate if the blog editor will review the comments before publication.
In case of a review you have to be careful not to write a sales pitch as it will never be published.
In case of a fully automatic posting, anything that is related will be published and not removed.
Next be creative and formulate:
- An additional information that relates to the post and your solution.
- A comment that challenges the competitor.
- A controversial comment still related to the subject.
- A short sales pitch: just a few benefits or features not provided by the competitor.
Avoid posting the same comment over and over again: Variation of the same theme is good enough.
Make sure your comment is interesting, beneficial for the reader, funny or remarkable.
A boring sales pitch with no additional value or no new insight will not be remarked and remembered.
The comments are a part of the entertainment provided by the blog.
The main goal is to have the readers click on the link or to have them search for your website.
The product of brand name
In some cases the product or brand name can be mentioned even supported by a link, whereas on other blogs the brand name is better omitted and only inserted in the link field provided.
Thus you have to choose between:
- Brand name and a link in the comment.
- Brand name in the comment and the link in the “Website” field.
- No brand name in the comment, but the search phrase for finding your website and the link in the “Website” field.
- Using your brand name in the “Name” field and use a generic company email address.
The result: brand name will be remarked or remembered
The best is posting the comment as soon as possible after the publication of the blog post, as then your comment will appear underneath the post. The nearer the more likely people will read your comment.
Additionally the search engines will index the comment and will count the reference and the link enclosed even if it is a “NoFollow” blog comment. Of course a “DoFollow” comment will be more beneficial for the page rank of your website.
Ride the marketing coattails of your competitors by posting interesting, informative or remarkable comments.
What’s your experience?
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