Why shout (marketing) if nobody is listening?
Marketing actions
If the market is not ready for purchasing your products or services, why:
- Issue Press releases
- Write blog posts
- Place advertising
- Email marketing
- Participate in Trade shows
- Set-up Events
- Attend conferences
- Present at conferences
- Tweet
Recession economy
Nobody seems to notice your press releases.
Nobody comments on your blog.
Nobody clicks on the bookmark if the blog post gets bookmarked.
Nobody inquires because of the advertising.
Nobody opens your email.
Nobody pays interest on your booth at the trade show.
Nobody comes to your event as travel is restricted and visits during business hours not allowed.
Nobody listens to your presentation on conferences.
Nobody hears your tweets as there are too many.
In the current recession economy:
- People are more interested in keeping their jobs
- Companies need to maintain their income stream
But are not interested in experimenting and putting their business at stake with new solutions as they represent risks.
No market demand
Thus currently people and companies stick with what they are used to and has a solid, proven track record.
Only companies that are failing to make any sales or are at the end of their possibilities will change to other solutions. Maybe these are not exactly the type of customers you want as they might go out of business before due date of the first invoice.
Be ready for
Whenever business picks up again, both people and companies will take decisions to take advantage of the new opportunities. Then it’s time to be shouting about your new solutions and products.
For the time being, whether shouting or whispering, it will make little difference… no one is listening.
Do you agree?
Do you keep on shouting when no one is listening?
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