Persuasion sales techniques – you need to watch the videos too!
Here is a video about persuasion by Robert Cialdini president at Influence at work, who is best known for his popular book: Influence – The Psychology of Persuasion.
You need to watch this video too concerning persuasive techniques as 5,000 people have seen it already.
Don’t lag behind!
In any case Robert Cialdini very good in persuasion as he claims to have 7 techniques but only presents 6 as number 5 is missing:
1. Reciprocation
2. Scarcity
3. Authority
4. Commitment
5. ?
6. Liking
7. Consensus
Could we use any of these methods in the complex B2B sale or are we already using them ?
We probably are.
The effectiveness of persuasion can be seen in this tribal dance video: (1.5mio views)
A single man engages everybody to dance with him in his tribal dance. It becomes a mass movement in the end.
Persuasion techniques can be applied in the complex B2b sale too.
How often do you use persuasion in your marketing or sales process?
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