Amazing outstanding and incredible sales motivators at Apple

Sales and Marketing people are known for being positive in their speaking and use superlatives to praise the products they sell.
Some do exaggerate with positive keywords like Apple management during their keynote show on September 2009:

Due to the editing of the video it becomes clear that during the 70 minute show Steve Jobs & co used:
Great: 35 times – Incredible: 21 – Amazing: 15 – Easy: 16 – Nice: 8 – Wonderful: 5
If this would be any other successful company nobody would buy it.

Keywords that engender positive feelings:
Great, amazing, incredible, gorgeous, absolutely gorgeous, beautiful, cool, better, smarter, awesome, really nice, really easy, priceless, unbelievable, outstanding, fantastic, wonderful.

Repeating keywords:
Repeating the same words is a trick used by sales people probably since ever. Repeat the same words over and over again so it will remain, get stuck or burn into the brain of the audience(s).
It is very effective as being brainwashed the listeners will mainly remember the repeated product names and the repeated keywords words.

Press on being successful:
Just tell people you and your products are successful and they start believing it even more. Apple tells extensively they have sold millions of this product and this product in such a short amount of time.

Guidelines for upbeat presentations:
If you hold such presentations filled with (self-) praising keywords and pep talk make sure:
- You look serious (Apple uses a black background)
- You are really successful in business (Apple is successful)
- Be aware that your speech can seem hollow and becomes meaningless as you just try to motivate the potential resellers and buyers endlessly.

Has Apple become Big Brother?
Apple management has given an awesome great incredible example of how to hypnotize your customers in order to sell overprized devices or products that people don’t really need.
Until it becomes repugnant.

We are a long way from the 1984 Apple’s Macintosh ‘BIG BROTHER’ Commercial as Apple seems to have become BIG BROTER itself brainwashing the people it once intended to liberate:

The full Apple keynote show September 9 2009:

Apple Keynote Septiembre 2009 from MacGenio on Vimeo.

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