Don’t posh with your Porsche while selling
After years of success in sales, you want to treat yourself by having one or more luxury goods: a Porsche, an expensive watch, Italian suits, …
However when you park your newly bought Porsche, that you have earned after years of hard work in sales, on the parking lot of the next potential customer, it can be you just decreased the chances of winning this next client significantly.
The employees, the managers and the CxO will notice your car.
The external luxury you show off to your potential customers can have a big negative impact on your sales immediately.
The Porsche can indicate how successful you are, however the customer will guess the Porsche cost is also included into the price quote you offer: even though you are offering them bargain prices.
Your potential customer will understand he is somehow paying for your luxury and might look for another vendor in order to get a better deal.
Customer is paying for your luxury
Thus in order to sell properly and unbiased, don’t show off too much of your luxury you actually can afford.
The $10,000 watch, the $5,000 Italian suit, the $200,000 Porsche, …leave it at home.
Don’t posh with your Porsche while selling or brag about your latest expensive voyage.
The customer knows he will be somehow paying for your luxury.
Bragging to the CxO equals fail
The CEO or the CxO of the company you are dealing with can probably not afford your luxury as he can be married with kids or even worse when he has been divorced with kids.
Thus bragging about or showing off with your luxury can finish your deal faster than you would expect.
Similar can happen when you brag about your (extreme) sport achievements as the CxO is maybe incapable of any physical exercise whereas you live the life of a hero during your weekends.
People want to deal with other people who they can relate to or feel equal.
Buying from a superior or more successful person is unlikely to happen in most cases.
You don’t want to fail due to things beyond the business matters.
Keep low profile
Keep your profile average not overwhelming your potential customers at the same time have some hints of your successfulness: a more expensive PDA or small portable as these are related to your activity and can increase your performance.
What car do you drive as a salesman?
Do you brag about your spending during the small talk?
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Enjoy the spoils of success when you are off work. When you are at work, you want to be able to connect with the people who are your prospective customers. If you come in flashy and showy to a blue collar company, you’ve immediately eliminated any possible connection you could build with the client. Know your customer base.
Look like ‘thy’ customer – speak like ‘thy’ customer – think like ‘thy’ customer.